Gucci: A Brand-Building Playbook

A deep look at how the brand was built and the strategies used to protect it.

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How Do You Sell Luxury Amid Economic Uncertainty? You Ditch the Logos

During the Great Recession, luxury brands adapted by emphasizing timeless, discreet designs to appeal to more cautious consumers.

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From Gucci to Rolex Certified, Luxury Brands Continue to Test Resale

Gucci launched “Preloved” with Vestiaire Collective to embrace the resale market, a growing trend among luxury brands.

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Kering: A Timeline Behind the Building of a Luxury Goods Group

In May 1999, Pinault-Printemps-Redoute purchased a controlling 42 percent stake of the Gucci Group for $3 billion following a long and very public battle with luxury rival LVMH.

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The Battle for Gucci: A Corporate War Like No Other

A deep dive into the fierce two-year power struggle between François Pinault and Bernard Arnault over Gucci.

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