Zara is nothing if not predictable. A quick glance at Zara’s site reveals that the Spanish fast fashion giant is currently stocking a choker with pearl accents, a la Chanel S/S 2014; a top covered in primary colored brush strokes, certainly meant to evoke a few looks from Celine’s S/S 2014 collection; and a few pieces with luminous floral prints that are quite reminiscent of Prada’s S/S 2014 menswear collection and Resort 2014 womenswear collection. Worthy of note: all of Zara’s wares beat the garments and accessories they are imitating to stores.
Yes, I’d recognize those Hawaiian chrysanthemum-like prints paired against a dark color palette anywhere. As for whether we have a case of copyright infringement on our hands, the answer is probably not. While a copyright infringement claim stemming from the unauthorized replication of an original print is one of the few ways for designers in the U.S. to target design pirates (in addition to trademark, trade dress and design patent infringement claims, if these apply), that’s probably not the case here.
Zara is notoriously good at changing just enough of a print or pattern or protected ornamental design to avoid landing itself in court. At the same time, Zara is also particularly good at pairing garments and/or colors to achieve the same overall look and feel of the original designer pieces in the mind of the fashion-minded consumer without technically infringing the design house it is channeling. Hence, the salmon/maroon and maroon and black pairings.
The same goes for the sports jersey-style ribbing, which appears in Prada’s S/S 2014 menswear collection and Resort 2014 womenswear, as well as the S/S 2014 womenswear collection. So, in addition to being predictable, Zara is arguably pretty good at details, too.