Jonathan Saunders is in at Diane von Furstenberg, where he will serve as chief creative officer, according to a statement from the New York-based brand on Monday morning. Saunders, who was rumored earlier this year to replace Raf Simons at Christian Dior, launched his label in 2003 and received early support by way of the British Fashion Council/Vogue Fashion Fund. The appointment – which takes effect immediately – comes on the heels of the closure of Saunders’ eponymous label, following his decision to step down as creative director of the brand for “personal reasons.”

Known for his work with prints and use of traditional silk screening techniques, and acid geometries, Saunders graduated from the prestigious Central Saint Martins College of Art and Design in 2002. Within two days of his graduate show, Saunders was commissioned to design prints for Alexander McQueen and was also enlisted as a consultant for fashion houses Chloé, and Pucci shortly thereafter. He made his debut at London Fashion Week in September 2003.

“Jonathan’s extraordinary passion for colors and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future,” said Diane von Furstenberg, Founder and Chairwoman of Diane von Furstenberg Studio, LLC. “I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer.”

“The spirit with which this brand was founded is incredibly relevant today. I am thrilled to be part of its next chapter,” said Saunders. “Diane has a unique ability to deeply connect with women and I am excited to be working with Paolo on the future of the brand.”