Kate Spade Saturday has won in its trademark battle against NYC-based Saturdays Surf. The U.S. District Court for the Southern District of New York issued a decision on Monday in Spade’s favor. According to S.D.N.Y. Judge Miriam Goldman Cedarbaum’s ruling, Saturdays Surf did sufficiently prove that there was a likelihood of confusion between the two like-named brands. Cedarbaum’s decision further held that she was not “particularly persuaded by the relative weakness of the word Saturday, the significant distance between the men’s and women’s products, and the consistent inclusion of the famous house mark, Kate Spade, in its Kate Spade Saturday mark.” 

Morgan Collett, cofounder of Saturdays Surf NYC, said the brand is “disappointed in the outcome” and is considering appealing the ruling. He claims: “Saturdays obviously disagrees with the court’s ruling and believes that confusion already exists in the marketplace with all of the similarities between both brands, and will only become more of a problem as Kate Spade Saturday increases its advertising presence around the globe.” Interesting note: Kate Spade was represented in this case by David Bernstein, YSL’s counsel in its legal battle with Christian Louboutin last year. More to come … maybe.