Kimberly Ovitz will not produce the Fall 2013 collection she showed this past February during New York Fashion Week. The collection received good reviews and the front row was home to some very notable show-goers, including Anna Wintour, Bergdorf Goodman’s Linda Fargo, and others. However, as BuzzFeed Fashion’s Amy Odell reminds us, “the reality of most fashion lines is that they fail. And Ovitz’s is shaping up to be the latest casualty of a brutal industry.”
Ovitz has not elaborated on why she is taking some time off for the next few seasons or why she’s not producing the fall line. Some sites are reporting that Ovitz is taking time to work on other ventures, which very well may be true, but as we all know, designers don’t produce things when they don’t have enough orders. A lack of orders could very well have something to do with Ovitz’s collapse. However, sources indicate to BuzzFeed Fashion that her biggest problems run deeper than that. According to BuzzFeed:
Ovitz’s line is known for minimalist body con dresses and asymmetrical draping. It’s like Helmut Lang redux, basically. That’s good in a way because her clothes are generally cute and wearable. But why should customers go for her things over Helmut Lang, a great line that’s been around for ages and has a lower-priced line that is actually more competitively priced that Ovitz’s stuff?
When Ovitz started, she thought she’d compete with a designer more along the lines of Ralph Lauren than Helmut Lang. But she allowed people to push her in a direction that ultimately wasn’t true to who she was. And now sources suggest that she’s feeling a bit directionless. Ovitz might be able to refine her aesthetic by taking time off. But it’s hard to make a comeback if you’ve never really made a splash to begin with.