How Companies Are Using Branding to Reach Younger Consumers

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How Companies Are Using Branding to Reach Younger Consumers

Companies are increasingly catering to Gen Z, as this pool of consumers – aged 12 to 27 – continues to gain greater power in the market. Despite millennials and Gen X taking the title of top-spenders when it comes to personal luxury goods, Gen Z’s spending currently ...

October 29, 2024 - By TFL

Law

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3 min read

Revolve Hit With $50M Lawsuit Over “Undisclosed” Influencer Deals

Revolve Hit With $50M Lawsuit Over “Undisclosed” Influencer Deals

April 16, 2025 - By TFL

Law

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6 min read

From Influencer Brands to TikTok: What to Know About the FTC’s Endorsement Guides

From Influencer Brands to TikTok: What to Know About the FTC’s Endorsement Guides

April 16, 2025 - By TFL

Law

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2 min read

CHANEL Falls Short in Bid to Block “m5” Trademark Registration

CHANEL Falls Short in Bid to Block “m5” Trademark Registration

April 16, 2025 - By TFL

Law

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2 min read

Rolex’s Win: Paris Court Rules on Artistic Use of Watch Co.’s Trademarks

Rolex’s Win: Paris Court Rules on Artistic Use of Watch Co.’s Trademarks

April 15, 2025 - By TFL

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Law

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2 min read

Luxury Brands are Suing Alibaba over the Sale of Counterfeit Goods … Again

Luxury Brands are Suing Alibaba over the Sale of Counterfeit Goods … Again

May 18, 2015 - By TFL

Law

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2 min read

Fashion’s Tax Troubles: Armani, Dolce & Gabbana, Bulgari, Prada

Fashion’s Tax Troubles: Armani, Dolce & Gabbana, Bulgari, Prada

April 30, 2015 - By TFL

Law

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2 min read

Chanel Won its Lawsuit Against Salon Owner Named Chanel

Chanel Won its Lawsuit Against Salon Owner Named Chanel

December 22, 2014 - By TFL

Law

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2 min read

Nike Claims Former Employees Stole Trade Secrets Before Joining Adidas

Nike Claims Former Employees Stole Trade Secrets Before Joining Adidas

December 9, 2014 - By TFL

Law

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2 min read

Model Files $1.1M Lawsuit Against Elizabeth Arden, Bed Bath & Beyond

Model Files $1.1M Lawsuit Against Elizabeth Arden, Bed Bath & Beyond

September 30, 2014 - By TFL

Law

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2 min read

Kering Teams Up with Alibaba to Fight Fakes

Kering Teams Up with Alibaba to Fight Fakes

August 11, 2014 - By TFL

Law

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2 min read

Cartier Slaps Former Employee with Trade Secret Misappropriation Lawsuit

Cartier Slaps Former Employee with Trade Secret Misappropriation Lawsuit

July 14, 2014 - By TFL

Law

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3 min read

Louis Vuitton Has Slapped My Other Bag with a Major Lawsuit

Louis Vuitton Has Slapped My Other Bag with a Major Lawsuit

June 11, 2014 - By TFL

Law

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3 min read

Tiffany & Co. v. Costco: Is “Tiffany” a Generic Term?

Tiffany & Co. v. Costco: Is “Tiffany” a Generic Term?

January 28, 2014 - By TFL

Law

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1 min read

Models File Suit Against Agencies, L’Oréal Over Use of “Recycled” Images

Models File Suit Against Agencies, L’Oréal Over Use of “Recycled” Images

October 25, 2013 - By TFL

Law

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2 min read

The $10 Million Supreme v. Supreme Bitch Legal Battle Is Over

The $10 Million Supreme v. Supreme Bitch Legal Battle Is Over

June 24, 2013 - By TFL

Law

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1 min read

LVMH Moët Hennessy Louis Vuitton Files New Lawsuit Against Hermès

LVMH Moët Hennessy Louis Vuitton Files New Lawsuit Against Hermès

June 7, 2013 - By TFL

Law

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1 min read

United Kingdom Trademark Office to Chanel: You Can’t Trademark That

United Kingdom Trademark Office to Chanel: You Can’t Trademark That

June 5, 2013 - By TFL

Law

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1 min read

Louboutin v. Zara: Battle of the Soles

Louboutin v. Zara: Battle of the Soles

June 12, 2012 - By TFL

Law

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3 min read

A Successful Parody: Louis Vuitton Malletier v. Haute Diggity Dog

A Successful Parody: Louis Vuitton Malletier v. Haute Diggity Dog

January 27, 2012 - By TFL

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