French jewelry brand, Repossi, has sold a minority stake in its family-run company to LVMH Moët Hennessy Louis Vuitton, parent to Givenchy, Marc Jacobs, Celine, and Louis Vuitton, among others, in order to begin a new push for expansion. The jewelry label, which was founded in 1920, is helmed by designer Gaia Repossi, under whom it has seen an infusion of modernity in terms of design and of younger consumers, including stylist Vanessa Traina-Snow, Russian editor and bona fide street style star Miroslava Duma, Princess Charlotte Casiraghi, and “it” girl Eugenie Niarchos, among others. According to a statement from the brand, Repossi will use the investment help the build the profile and reach of its business, without allowing the brand to outgrow its niche feel.
In a statement to WWD, Gaia Repossi, who has a close relationship with Delphine Arnault – a board member at her father’s company, LVMH, noted: “When you face a certain success and production increases, you have to embrace that demand, but to a degree that is realistic and allows a progressive expansion. The idea is to follow a strategy that has this very organic growth, and for that I’m very excited and pleased to share it with LVMH and Delphine herself, because for me, the group has the best knowledge and experience in this category.”
Delphine Arnault has had a strong hand in a number of the luxury conglomerate’s recent investments, including Nicholas Kirkwood, Jonathan Anderson’s eponymous label, and others.