As always, trends permeated the fashion industry in 2017. From brands looking to the money-making possibilities of socks, modest fashion, and sustainability; and Princess Diana serving as a popular source of inspiration for fashion brands – to retailers and brands, alike, swearing off fur; the trendy adoption of Diet Prada; and the fashion industry’s penchant for making press-inducing noise, as opposed to marketable garments and accessories, here are some of the trends we saw in 2017.
1. Trending: Making Noise, Not Clothes. In Fashion, there is a New(ish) Trend at Play … “Making Noise, Not Clothes.” “Taken in full, the digital-era incentive to design around social media shares has led brands to produce the fashion equivalents of a Breitbart headline: a final product reverse-engineered from its desired social media effect, and only then given physical form.”
2. Trending: Socks. $95 Socks Are Fashion’s Newest Status Symbol. It is unclear just how many $1,200 hoodies or $2,000+ jeans Vetements actually sells each season but the Swiss-based brand undeniably sells a lot of socks. At the higher-end of the spectrum, Gucci is also taking on the trend with at least some success. A sequined pair bearing the house’s blue-red-blue striped logo is going for $520, while a green-red-green pair complete with a bejeweled bow applique will set you back $455. And wildly enough, people are, in fact, buying into these.
3. Trending: Brands Getting Political. One of the Biggest Trends in Fashion Right Now? Taking Sides. The Trump administration’s increasingly polarizing policies do, in fact, impact the fashion industry, as they are essentially forcing companies to take a stand and do so publicly.
4. Trending: Princess Diana. 20 Years After her Death, Off-White Looks to Princess Diana for Inspiration. Even before the Spring/Summer 2018 show invitations hit the post, there was talk that Princess Diana might be the inspiration of choice for the latest round of seasonal runway shows. Twenty years after her death, the trend-setting princess – who went from “Shy Di” to the highly-watched “People’s Princess” in only a matter of time – seemed an apt point of reference, especially given her penchant for fashion and the industry’s fondness of her. AND: Here is A Closer Look at the Power Behind Princess Diana’s Royal Wardrobe.
5. Trending: Going Green. There is More to Kering’s Sustainability Report Than Meets the Eye. Gucci’s parent company has managed to find a balance between adopting a business model based on sustainability and keeping intact its image as a purveyor of luxury goods, two things that have often proven mutually exclusive. AND: LVMH Follows in the Footsteps of Kering, Vows to Improve Sustainability Credentials.
6. Trending: Diet Prada. Meet Tony Liu and Lindsey Schuyler: The Duo Behind Diet Prada. What has been called “a must follow for fashion lovers” by WWD, this Instagram account’s founders – Tony Liu and Lindsey Schuyler – first posted in December 2014, pitting a Dior Pre-Fall 2015 coat by Raf Simons against a Prada Fall/Winter 2014 one.
7. Trending: Fur Free is the Way to Be. Fashion or Faux Pas: Why Swearing Off Fur is Good for Business. Net-a-Porter, one of the largest online designer fashion retailers, announced that it is going fur-free. Its e-commerce site, as well as the other sites under the Yoox Net-a-Porter (“YNAP”) umbrella, including menswear site Mr. Porter, Yoox and The Outnet, have been scrubbed of all things fur, leaving a seeming void, with only shearling and faux fur options in its place. Gucci, Michael Kors, Jimmy Choo and more have followed suit.
8. Trending: Modest Fashion. Fashion is Finally Starting to Embrace the Demand for Modest Fashion. Big brands are starting to wake up to the call for garments that cater to Muslim women, and modest fashion – once merely a niche market – is slowly making its way into mainstream fashion. From Paris-Based high fashion designers to fast fashion retailers, brands are taking steps to court millions of Muslim consumers. And not only is this a potential show of the industry’s much-talked-about growing embrace of diversity, it is a downright smart business move.
9. Trending: Virgil Abloh. How Many Collaborations is Too Many for Virgil Abloh and Off-White?Over the past year or so, Abloh – and his brand Off-White – have been tied to a string of partnership projects, including but not limited to Nike, IKEA, Rimowa, Dr. Martens, Jimmy Choo, Warby Parker, and Champion. [Insert whatever ones I am missing here – I am certain that there are more].
10. Trending: Re-sale, e-Sale. Inside the Battle for the Title of the Web’s Foremost Luxury Re-Sale Destination. Vestiaire Collective, The RealReal and more are fighting for dominance as the demand for pre-owned luxury continues to grow. AND: The Future of Fashion? e-Conglomerate Building and the Fight for Digital Dominance. Let the e-wars begin. Fashion is in the process of building the new-age conglomerate, ones that exist (or will exist) almost entirely online.