Celebrated fashion label Suno is closing down, its founders have confirmed. “After eight extraordinary years, we have decided to close this chapter and let this resort collection be our last delivery,” Max Osterweis, CEO and half of the label’s founding duo, told Business of Fashion. “We have been humbled by the incredible support that we have had from the moment we launched.”
Founded in 2008, Suno has enjoyed considerable success, being named a Council of Fashion Designers of America (“CFDA”)/Vogue Fashion Fund finalist in 2011 and 2012; winning the CFDA Swarovski Award for Womenswear in 2013; and being named a finalist for the 2014 LVMH Prize. The brand’s collections, which were designed and primarily manufactured in New York by Osterweis and Erin Beaty, drew fans such as Michelle Obama, Christy Turlington, Beyoncé and Taylor Swift.
As noted by British Vogue, the brand raised suspicion as to its vitality when it failed to show a collection during New York Fashion Week during the Spring/Summer 2017 season and also failed replace its vice president of wholesale and merchandising, Mary Song, who left in August. The label is said to have struggled to find investment to move forward.