Not Merely Softening the COVID Blow, Brands are Boosting Prices as They Aim to Move Up-Market
Look beyond the likes of Chanel, Louis Vuitton, Gucci, Dior, and Bottega Veneta for a moment, which have all raised prices over the past year (in some cases, multiple times), parlaying enduring consumer demand and strong organic growth into boosted prices in what has widely been characterized as an attempt to make up for COVID-induced losses, … Continue reading Not Merely Softening the COVID Blow, Brands are Boosting Prices as They Aim to Move Up-Market
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