How Companies Use Trademarks to Influence Consumers & What They Buy

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How Companies Use Trademarks to Influence Consumers & What They Buy

This past summer brought with it an influx of almost-all-things pink thanks to a Barbie-branded takeover. The effort by Mattel and its many collaborators and licensees – which coincided with the release of the Barbie film – provided a framework for how companies can ...

April 26, 2024 - By TFL

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LVMH: A Timeline Behind the Building of the World’s Most Valuable Luxury Goods Group

LVMH: A Timeline Behind the Building of the World’s Most Valuable Luxury Goods Group

January 26, 2024 - By TFL

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Year in Review: 12 of Our Favorite Reads from 2023

Year in Review: 12 of Our Favorite Reads from 2023

December 31, 2023 - By Julie Zerbo

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3 min read

This Was the Year of Generative AI, What to Expect in 2024

This Was the Year of Generative AI, What to Expect in 2024

December 29, 2023 - By Daniel Angus, T.J. Thomson

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Louboutin Sues Former Employee Over Scheme to Sell Stolen Samples

Louboutin Sues Former Employee Over Scheme to Sell Stolen Samples

December 27, 2023 - By TFL

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From the Future of Fashion to the Brink of Collapse, What Happened to Farfetch?

From the Future of Fashion to the Brink of Collapse, What Happened to Farfetch?

December 22, 2023 - By Julie Zerbo

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3 min read

Rolex Fined €91.6M Over Ban on Online Sales of its Watches in France

Rolex Fined €91.6M Over Ban on Online Sales of its Watches in France

December 22, 2023 - By TFL

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4 min read

Companies’ Sustainability Schemes are Often Ineffective, New Research Reveals

Companies’ Sustainability Schemes are Often Ineffective, New Research Reveals

December 12, 2023 - By Nancy Landrum

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What Does Quiet Luxury Mean from a Trademark Perspective?

What Does Quiet Luxury Mean from a Trademark Perspective?

April 26, 2023 - By TFL

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Balenciaga’s Ad Controversy: A Case Study in Crisis Communication

Balenciaga’s Ad Controversy: A Case Study in Crisis Communication

December 5, 2022 - By TFL