Prada: Thinking fashion since 1913
Prada: A Brand-Building Playbook
A deep look at how the brand was built and the strategies used to protect it.
READ THE FULL ARTICLEThe Prada Triangle Logo: A Case Study on Showing Genuine Use
The EUIPO’s Board of Appeal upheld Prada’s registration for its triangle symbol, concluding that Prada demonstrated genuine use of the mark for various goods.
READ THE FULL ARTICLEHow Brands Like Nike and Prada Are Using NFTs – and What Could Go Wrong
Prada’s recently project is the latest example of how top brands are experimenting with NFTs to add another dimension to their businesses.
READ THE FULL ARTICLEPrada Aims to Surpass $5 Billion in Revenue in the “Medium” Term
Focusing primarily on its “strategy for long-term growth” in its presentation on Thursday, Prada outlined a number of key steps that it “has taken to navigate the evolving luxury market,” including those that come as part of a larger quest to move the Prada brand more upmarket.
READ THE FULL ARTICLEPrada Doubles-Down on its Pared Back Triangle Logo to Boost its Rights and Diversify its Offerings
As Prada’s triangle logo has been readily coursing through its collections, the use of its tried-and-true triangle has been supplemented by the same little triangle symbol, albeit on its own – i.e., sans the Prada name and/or other identifying information.
READ THE FULL ARTICLELouis Vuitton, Prada, Moncler Among the Brands Adopting Sustainability Logos
From “sustainable” capsule collections to sneakers made from recycled plastic, companies across the apparel and accessories space – and beyond – are readily looking to cater to rising consumer sentiment around the need to consume more consciously.
READ THE FULL ARTICLEPrada is Looking Build Out a Group Again, Sources Say
The potential for M&A activity involving the Prada Group comes as succession speculation looms. Mr. Bertelli personally holds 35 percent of the family’s 80 percent stake, while Mrs. Prada, along with her family, controls the remaining 65 percent.
READ THE FULL ARTICLEAmid an Influx of Logos for “Zoom Era” Prada, a Bare Triangle is a Compelling Case for Branding
By removing the Prada name from the triangle in some cases, and putting forth a pared back version, Prada is doing something interesting: it is potentially setting itself up to enjoy more expansive rights in the little logo, and to (at least theoretically) enforce those rights against lookalike logos.
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