EU Court Signals Limits of Heritage Branding in Fauré Le Page, Goyard Case

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EU Court Signals Limits of Heritage Branding in Fauré Le Page, Goyard Case

In a decision that will resonate across the luxury sector, the European Union’s highest court has sounded off on when the inclusion of a historical date in a company’s branding crosses the line into deception. In a case that pits Goyard against Fauré Le Page and centers on ...

March 31, 2026 - By TFL

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2 min read

Beyond Product Destruction: Rethinking Luxury’s Brand Protection Playbook

Beyond Product Destruction: Rethinking Luxury’s Brand Protection Playbook

August 6, 2026 - By TFL

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2 min read

Can Companies Use Anti-Hacking Laws to Stop AI Shopping Agents?

Can Companies Use Anti-Hacking Laws to Stop AI Shopping Agents?

August 5, 2026 - By TFL

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2 min read

Bad Spaniels Wins Again: Ninth Circuit Throws Out Jack Daniel’s Tarnishment Victory

Bad Spaniels Wins Again: Ninth Circuit Throws Out Jack Daniel’s Tarnishment Victory

August 4, 2026 - By TFL

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2 min read

Can Louis Vuitton’s Archives Defeat Checkerboard Copyright Claims?

Can Louis Vuitton’s Archives Defeat Checkerboard Copyright Claims?

August 4, 2026 - By TFL

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5 min read

ARCHIVE: Vetements and the Cult of the Fashion Victim

ARCHIVE: Vetements and the Cult of the Fashion Victim

March 27, 2017 - By TFL

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3 min read

How Edie Parker Gained the Monopoly on Red Carpet Bags

How Edie Parker Gained the Monopoly on Red Carpet Bags

January 30, 2017 - By TFL

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2 min read

Following a Céline Non-Compete, Marco Gobbetti to Begin Work at Burberry

Following a Céline Non-Compete, Marco Gobbetti to Begin Work at Burberry

January 17, 2017 - By TFL

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2 min read

#Prada365: The Brand’s New Social, Advertising Strategy

#Prada365: The Brand’s New Social, Advertising Strategy

January 5, 2017 - By TFL

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1 min read

Louis Vuitton Parent Company Tied to ‘Inhumane’ Crocodile Harvesting Practices

Louis Vuitton Parent Company Tied to ‘Inhumane’ Crocodile Harvesting Practices

January 1, 2017 - By TFL

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3 min read

What Every Luxury Brand Can Learn from the Transformation of Yves Saint Laurent

What Every Luxury Brand Can Learn from the Transformation of Yves Saint Laurent

December 20, 2016 - By TFL

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7 min read

Brandy Melville: The Controversial Brand that Sells Exactly What Tweens Want

Brandy Melville: The Controversial Brand that Sells Exactly What Tweens Want

December 2, 2016 - By TFL

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3 min read

Victoria’s Secret Fashion Show: What Goes into an “Angel” Contract

Victoria’s Secret Fashion Show: What Goes into an “Angel” Contract

November 30, 2016 - By TFL

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4 min read

UPDATE: The Vetememes “Parody” Raincoat Might Lead to a Lawsuit

UPDATE: The Vetememes “Parody” Raincoat Might Lead to a Lawsuit

November 29, 2016 - By TFL

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1 min read

Hedi Slimane Names Kering in New Lawsuit, Claims Ownership Stake in YSL

Hedi Slimane Names Kering in New Lawsuit, Claims Ownership Stake in YSL

October 6, 2016 - By TFL

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2 min read

Meet Chris Lee: Chinese Mega-Star and the Newest Face of Gucci

Meet Chris Lee: Chinese Mega-Star and the Newest Face of Gucci

July 12, 2016 - By TFL

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7 min read

The Problem with Pre-Season: Extravagant Trips, Biased Reviews & Potential FTC Violations

The Problem with Pre-Season: Extravagant Trips, Biased Reviews & Potential FTC Violations

June 30, 2016 - By TFL

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1 min read

Kering Ordered to Pay $13 Million to Hedi Slimane in Contract Dispute

Kering Ordered to Pay $13 Million to Hedi Slimane in Contract Dispute

June 29, 2016 - By TFL

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10 min read

The Charles James Revival: An Exclusive Look at the Behind-the-Scenes War

The Charles James Revival: An Exclusive Look at the Behind-the-Scenes War

April 12, 2016 - By TFL

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2 min read

Fenty x Puma: A Rare Celeb Collection That Actually Works

Fenty x Puma: A Rare Celeb Collection That Actually Works

February 14, 2016 - By TFL

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