Skims: A Brand-Building Playbook

A deep look at how the brand was built and the strategies used to protect it.

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NikeSKIMS: The Business & Legal Architecture Behind the New Brand

Nike and SKIMS are launching NikeSKIMS, a brand that blends Nike’s performance expertise and SKIMS’ cultural relevance.

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Nike, SKIMS, and the Enduring Appeal of the Co-Branded Collection

While fashion collaborations – and even co-branded ones – are not new by any means, what continues to prove interesting is the willingness of companies to combine elements of their distinct brands to develop new assets and create buzz that breaks through the noise of the market.

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SKIMS, Hims, and the Evolving Potential for Confusion in an Uber-Branded Market

SKIMS, the burgeoning loungewear brand of Kim Kardashian, might be eyeing an expansion.

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