Last week we showed you one of the images from Tom Ford’s first men’s fragrance ad campaign. The campaign caused quite a bit of controversy for its provocative nature, but seemingly overlooked was the fact that the concept is not all that original. In fact, Paris-based Givenchy released a fairly similar (yet a bit tamer) image shot by Guy Bourdin in the 1970′s for its own fragrance campaign.
Fast forward to 2007, when the Tom Ford images, shot by famously controversial fashion photographer Terry Richardson, debuted. Sure, Ford and Richardson pushed the sex factor quite a bit more than Givenchy but the concept is nearly identical. Lucky for Ford, copyright law doesn’t protect the idea of a girl with a perfume bottle between her legs, but I think there is an argument for both sides here. What do you think? Copyright infringement or not?