WWD’s Bridget Foley sat down with designer (and branding genius) Tom Ford recently. They spoke about everything from his Fall 2013 collection, to bad press, the Tom Ford customer (“a lot of 25-year-olds who are married to someone really rich or are the daughters of someone really rich”), and our favorite part … Zara and the reality of design piracy! Ford spoke about his return to womenswear, which included a small show for his close friends. No bloggers, no press, no camera phones. Read (some of) Ford’s thoughts below …
Bridget Foley: When you did that very personal show in New York with Beyoncé, Marisa Berenson, Joan Smalls, you allowed only your own photographer, Terry Richardson. You criticized the current fashion system and said you didn’t want the show photos circulating so early.
Tom Ford: And I don’t. A lot of the things I did—it’s not going to sound anything but egotistical—if I’m lucky and I did the right thing, they will be at Zara way before I can get them in the store and I don’t like that. [But] my company has gone to a point where I can no longer service the global markets that I need to service by doing one-on-one presentations. However, even if I’d been doing one-on-one presentations, I would have been doing a very flamboyant collection this season because that was what I was in the mood for.
Ford told Vogue back in 2010: “I do not understand everyone’s need to see everything online the day after a show. I don’t think it ultimately serves the customer, which is the whole point of my business — not to serve journalists or the fashion system. To put something out that’s going to be in a store in six months, and to see it on a starlet, ranked in US magazine next week? My customer doesn’t want to wear the same thing she saw on a starlet!”