1.0The Fashion Lawhttps://www.thefashionlaw.comTFLhttps://www.thefashionlaw.com/author/admin/rich600338<blockquote class="wp-embedded-content"><a href="https://www.thefashionlaw.com/intellectual-property-rights-a-primer/">Intellectual Property 101: A Primer</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if("link"===t.message)if(a=d.createElement("a"),i=d.createElement("a"),a.href=r.getAttribute("src"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute("data-secret"))t=Math.random().toString(36).substr(2,10),e.src+="#?secret="+t,e.setAttribute("data-secret",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute("security"),e.parentNode.replaceChild(t,e)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="https://www.thefashionlaw.com/intellectual-property-rights-a-primer/embed/" width="600" height="338" title="“Intellectual Property 101: A Primer” — The Fashion Law" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://www.thefashionlaw.com/wp-content/uploads/2020/04/1.jpg1200900At the heart of the fashion business is much more than garments and apparel. It is a company’s ability to build – and monetize – a distinctive brand by way of valuable assets that range from distinctive branding elements to prints and patterns, and proprietary design staples. With that in mind, while intellectual property ("IP") represents an important body of law in nearly every industry due to its ability to protect “creations of the mind,” such as novel inventions, ornamental aspects of useful products, literary and artistic works, photographs, and brand names, logos, and aspects of designs, among other things, it is a particularly important one for fashion.