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Brand Forward: Law, Retail & The Future
A Conference by TFL

Founding Partners

BRAND FORWARD will bring together industry leaders shaping the future of fashion and retail.

Join us in New York City for off-the-record conversations, expert-led panels, and opportunities to connect with peers – from in-house counsel to brand executives. CLE credit will be available.

When

Oct 9, 2025 | 1:30-7:00PM EST

Where

New York City

Speakers

John Belcaster

John Belcaster

General Counsel, MSCHF

Jeff Berk

Jeff Berk

Co-Founder & Managing Director, Privé Porter

Bernadette DeAngelis

Bernadette DeAngelis

Director of Marketing Transformation & Operations, Coach

Sky Gellatly

Sky Gellatly

Co-Founder & CEO, ICNCLST

Joëlle Grunberg

Joëlle Grunberg

Partner, Fashion & Luxury Group Co-leader, McKinsey & Company

Inii King

Inii King

Founder & Chief Creative Officer, King & Partners

James Lamdin

James Lamdin

Founder, Analog:Shift; VP Vintage & Pre-Owned, Watches Of Switzerland

Rachelle Laroche

Rachelle Laroche

VP, Chief Commercial & IP Counsel, LVMH

Jeff Lee

Jeff Lee

CEO & Co-Founder, DIBS Beauty

Laura Lewis

Laura Lewis

Chief Administrative Officer & General Counsel, StockX

John Maltbie

John Maltbie

Director of IP & Civil Enforcement, Louis Vuitton N. America

Ainslee Schreiber

Ainslee Schreiber

Deputy General Counsel, Equinox

John Shmerler

John Shmerler

CEO, The 1916 Company

Jenny Vo

Jenny Vo

Legal Counsel, Brand Protection, Lululemon USA

Julie Zerbo

Julie Zerbo

Founder & Editor-in-Chief, The Fashion Law

More speakers to be announced

Panels & Agenda

1:30 PM | Check-in

1:45 PM | Opening Remarks

We’ll kick off the afternoon with a welcome from our hosts and a look at the themes shaping the future of retail – from legal innovation and strategic brand building to what’s at stake in today’s rapidly evolving landscape.

2:00 PM | The New Brand Blueprint: Relevance, Enforcement & Market Power

The embrace of dupes, the demands of the M&A market, and the rise of hyper-aware consumers raise questions about what it takes to craft – and sustain – a meaningful brand. This panel brings together key industry players to provide an unfiltered look at how to build a strong IP portfolio and maintain a dominant position in the market.

3:00 PM | Disrupting the Retail Model: Monetizing the New Consumer

Join leading experts as they decode the next wave of retail growth – where resale/recommerce, experiential shopping and services, and personalization are not just trends, but transformative business models. This panel will explore how forward-thinking companies are tapping into changing consumer behaviors, embracing emerging tech, and building resilient, future-ready strategies to thrive in a quickly adapting market.

4:00 PM | Future-Proofing the Playbook: Marketing & Product Strategy

In a market where consumer expectations shift overnight, how do companies stay ahead? Industry leaders unpack what it takes to create breakout products and bold campaigns. From signature product DNA to smart partnerships, discover how top brands are rewriting the rules to drive engagement, scale impact, manage risk, and safeguard brand equity.

5:15 PM | Closing Conversation

The day will end with a provocative conversation between John Shmerler and Jeff Berk that challenges assumptions about the future of luxury and examines the role of resale for the world’s most in-demand products and the companies behind them.

5:45 PM | Evening Cocktails

Enjoy drinks and networking with fellow industry professionals.

7:00 PM | Event ends

Interested in attending?

Due to the intimate and off-the-record nature of this event, registration is being handled directly. For pricing, questions, and registration details, please contact support@thefashionlaw.com.

For sponsor details, please contact miriam@thefashionlaw.com.