Miu Miu: A Brand-Building Playbook

A deep look at how the brand was built and the strategies used to protect it.

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As Miu Miu Surges, Prada Forced to Fend Off Scourge of Copycats

As Miu Miu’s sales surge, Prada is facing a growing wave of imitation and intensifying its enforcement efforts.

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What Comes After Quiet Luxury? Quiet Logos

If Lyst’s recent indexes of “Fashion’s Hottest Brands and Products” are any indication, both Miu Miu and Loewe are doing it right; with both companies and their products surging in popularity among consumers.

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