On Defends “Swiss Engineering” Branding in Consumer Class Action

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On Defends “Swiss Engineering” Branding in Consumer Class Action

On is looking to beat a proposed consumer class action lawsuit accusing it of misleading shoppers through its use of the phrases “Swiss Engineering” and the Swiss cross on its footwear, with the Swiss performance footwear company arguing that the lawsuit ...

July 22, 2026 - By TFL

Law

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2 min read

Gymshark Pulled into Growing Influencer Marketing Litigation Wave

Gymshark Pulled into Growing Influencer Marketing Litigation Wave

July 21, 2026 - By TFL

Law

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2 min read

When Does Packaging Become Protectable? Van Leeuwen’s Win Offers a Roadmap

When Does Packaging Become Protectable? Van Leeuwen’s Win Offers a Roadmap

July 20, 2026 - By TFL

Law

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3 min read

The Brand-Building Strategy Behind the Rise of Luxury Grocery

The Brand-Building Strategy Behind the Rise of Luxury Grocery

July 20, 2026 - By TFL

Law

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2 min read

California’s “Truth in Recycling” Law Hits a Roadblock

California’s “Truth in Recycling” Law Hits a Roadblock

July 20, 2026 - By TFL

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2 min read

Rainbow Says Existing Model Releases Already Cover AI-Generated Ads

Rainbow Says Existing Model Releases Already Cover AI-Generated Ads

July 17, 2026 - By TFL

Law

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3 min read

Italy Continues to Confront Luxury Fashion’s Supply Chain Problem

Italy Continues to Confront Luxury Fashion’s Supply Chain Problem

July 17, 2026 - By TFL

Law

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3 min read

LVMH’s Win in Influencer Case Offers New Look at Counterfeit Damages

LVMH’s Win in Influencer Case Offers New Look at Counterfeit Damages

July 16, 2026 - By TFL

Law

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2 min read

What CBP Counterfeit Seizure Data Reveals About Luxury’s Most Recognizable Symbols

What CBP Counterfeit Seizure Data Reveals About Luxury’s Most Recognizable Symbols

July 15, 2026 - By TFL

Law

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2 min read

Quince Says Plaintiffs Have the Wrong Read on Its “Traditional Retail” Pricing

Quince Says Plaintiffs Have the Wrong Read on Its “Traditional Retail” Pricing

July 14, 2026 - By TFL

Law

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3 min read

What the Honey Lawsuits Mean for Phia – and the Future of Shopping Tech

What the Honey Lawsuits Mean for Phia – and the Future of Shopping Tech

July 13, 2026 - By TFL

Law

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2 min read

The Gucci Beauty Settlement: What the Deal Signals About the Future of Luxury Licensing

The Gucci Beauty Settlement: What the Deal Signals About the Future of Luxury Licensing

July 11, 2026 - By TFL

Law

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2 min read

France’s Fast Fashion Law: A Blueprint for Regulating Ultra-Fast Fashion 

France’s Fast Fashion Law: A Blueprint for Regulating Ultra-Fast Fashion 

July 10, 2026 - By TFL

Law

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2 min read

Squish v. Squishy: Can Trademark Owners Have It Both Ways?

Squish v. Squishy: Can Trademark Owners Have It Both Ways?

July 9, 2026 - By TFL

Law

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60 min read

A Running Timeline of Legal Tech Funding and M&A

A Running Timeline of Legal Tech Funding and M&A

July 7, 2026 - By TFL

Law

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2 min read

Italian Court Strengthens Loro Piana’s Campaign Against White Sole Dupes

Italian Court Strengthens Loro Piana’s Campaign Against White Sole Dupes

July 7, 2026 - By TFL

Law

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3 min read

What Louis Vuitton’s Latest Win Reveals About Modern Brand Protection

What Louis Vuitton’s Latest Win Reveals About Modern Brand Protection

July 6, 2026 - By Julie Zerbo

Law

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3 min read

America at 250: Who Owns the American Flag in Fashion?

America at 250: Who Owns the American Flag in Fashion?

July 3, 2026 - By Felicia Caponigri, Cathay Smith

Law

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2 min read

The Brand-Building Playbook Behind Football’s Most Valuable Clubs

The Brand-Building Playbook Behind Football’s Most Valuable Clubs

July 2, 2026 - By TFL

Law

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2 min read

7-Eleven Sues Nike Over Air Max That “Co-Opts” its Signature Stripe

7-Eleven Sues Nike Over Air Max That “Co-Opts” its Signature Stripe

July 2, 2026 - By TFL

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