How Companies Use Trademarks to Influence Consumers & What They Buy

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How Companies Use Trademarks to Influence Consumers & What They Buy

This past summer brought with it an influx of almost-all-things pink thanks to a Barbie-branded takeover. The effort by Mattel and its many collaborators and licensees – which coincided with the release of the Barbie film – provided a framework for how companies can ...

April 26, 2024 - By TFL

Law

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4 min read

How Much Will the FTC’s New Noncompete Ban Actually Impact Fashion?

How Much Will the FTC’s New Noncompete Ban Actually Impact Fashion?

April 25, 2024 - By TFL

Law

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1 min read

Companies’ Complex Supply Chains & the Role of Digital Product Passports

Companies’ Complex Supply Chains & the Role of Digital Product Passports

April 25, 2024 - By Julie Zerbo

Law

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4 min read

From Travis Kelce’s Shirt to Button Jewelry: Unpacking the Upcycling Craze 

From Travis Kelce’s Shirt to Button Jewelry: Unpacking the Upcycling Craze 

April 24, 2024 - By TFL

Law

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4 min read

The FTC Sues to Block Tapestry’s $8.5B Bid to Acquire Capri Holdings

The FTC Sues to Block Tapestry’s $8.5B Bid to Acquire Capri Holdings

April 23, 2024 - By Julie Zerbo

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Law

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5 min read

Hermès v. Rothschild: A Timeline of a Case Over Trademarks, NFTs

Hermès v. Rothschild: A Timeline of a Case Over Trademarks, NFTs

April 23, 2024 - By TFL

Law

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3 min read

Hermès Case in Japan Sheds Light on the High Bar for Color Trademarks

Hermès Case in Japan Sheds Light on the High Bar for Color Trademarks

April 22, 2024 - By TFL

Law

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6 min read

Regulating Artificial Intelligence: A Running Tracker of AI Legislation

Regulating Artificial Intelligence: A Running Tracker of AI Legislation

April 21, 2024 - By TFL

Law

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5 min read

Chanel v. What Goes Around Comes Around: Timeline of a Resale Case

Chanel v. What Goes Around Comes Around: Timeline of a Resale Case

April 19, 2024 - By TFL

Law

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3 min read

A Running List of U.S. Copyright Office Decisions on AI Works

A Running List of U.S. Copyright Office Decisions on AI Works

April 19, 2024 - By TFL

Law

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4 min read

What a Case Over Veuve Clicquot’s Color Mark Means for Other Brands 

What a Case Over Veuve Clicquot’s Color Mark Means for Other Brands 

April 18, 2024 - By TFL

Law

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3 min read

Adidas v. Thom Browne: A Timeline of a Case Over Stripes, Sportswear

Adidas v. Thom Browne: A Timeline of a Case Over Stripes, Sportswear

April 17, 2024 - By TFL

Law

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3 min read

Making the Claim: A Dive into California’s “Greenwashing” Cause of Action

Making the Claim: A Dive into California’s “Greenwashing” Cause of Action

April 17, 2024 - By TFL

Law

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3 min read

What Does NAGHEDI’s Bid for a Woven Bag Trademark Mean for Bottega Veneta?

What Does NAGHEDI’s Bid for a Woven Bag Trademark Mean for Bottega Veneta?

April 16, 2024 - By TFL

Law

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2 min read

New Lawsuit Lifts the Lid on Shein’s AI-Powered Ultra-Fast Fashion Model

New Lawsuit Lifts the Lid on Shein’s AI-Powered Ultra-Fast Fashion Model

April 12, 2024 - By TFL

Law

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1 min read

Jury Sides With Urban Outfitters in Le Tote Trade Secret Case

Jury Sides With Urban Outfitters in Le Tote Trade Secret Case

April 11, 2024 - By TFL

Law

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4 min read

How Do Luxury Brands Sell to the 0.0001 Percent? 

How Do Luxury Brands Sell to the 0.0001 Percent? 

April 11, 2024 - By TFL

Law

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4 min read

WGACA Says Chanel is Using “Broad” Injunction to Stifle Secondary Market

WGACA Says Chanel is Using “Broad” Injunction to Stifle Secondary Market

April 10, 2024 - By TFL

Law

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3 min read

Ye Settles Multi-Year Clash Over YZY Trademarks

Ye Settles Multi-Year Clash Over YZY Trademarks

April 9, 2024 - By TFL

Law

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3 min read

Loyalty Programs May Limit Competition & Push Prices Up For Everyone

Loyalty Programs May Limit Competition & Push Prices Up For Everyone

April 9, 2024 - By Alexandru Nichifor, Scott Duke Kominers

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