Future

Future

The Branding Playbook Is Popular – But What Does It Prove?

Fashion and luxury brands routinely embrace the same naming and design conventions – from simplified logos and understated branding to unconventional spellings and names that are meant to evoke heritage (even when a brand is relatively new). But the widespread adoption of a ...

October 29, 2026 - By TFL

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10+ min read

Future

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10+ min read

Future

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10+ min read

Future

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10+ min read

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2 min read

New Lawsuits Ask, Can Brands Use AI to Alter Individuals’ Appearances?

New Lawsuits Ask, Can Brands Use AI to Alter Individuals’ Appearances?

October 12, 2026 - By TFL

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2 min read

AI Shopping Has a Data Problem

AI Shopping Has a Data Problem

October 9, 2026 - By TFL

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2 min read

What LEGO’s Terms Reveal About Brand Protection in the AI Era

What LEGO’s Terms Reveal About Brand Protection in the AI Era

October 8, 2026 - By TFL

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2 min read

Meta’s Muse Highlights a Growing Divide Over AI Agent Access

Meta’s Muse Highlights a Growing Divide Over AI Agent Access

October 6, 2026 - By TFL

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2 min read

Quince Beats Williams-Sonoma False Advertising Case Over Product Comparisons

Quince Beats Williams-Sonoma False Advertising Case Over Product Comparisons

October 1, 2026 - By TFL

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10+ min read

Regulating Artificial Intelligence: A Running Tracker of AI Legislation

Regulating Artificial Intelligence: A Running Tracker of AI Legislation

September 30, 2026 - By TFL

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3 min read

Retailers’ Terms Were Written for Humans, AI Is Changing That

Retailers’ Terms Were Written for Humans, AI Is Changing That

September 30, 2026 - By TFL

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7 min read

AI Litigation Tracker: Key Cases for Retail and Consumer Businesses

AI Litigation Tracker: Key Cases for Retail and Consumer Businesses

September 29, 2026 - By TFL

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2 min read

As Packaging Becomes Part of the Product, Who Owns the Look?

As Packaging Becomes Part of the Product, Who Owns the Look?

September 24, 2026 - By TFL

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2 min read

Amazon’s Perplexity Case Is Becoming a Test of Who Controls AI Commerce

Amazon’s Perplexity Case Is Becoming a Test of Who Controls AI Commerce

September 23, 2026 - By TFL

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2 min read

AI Washing Is Emerging as Retail’s Next Legal Risk

AI Washing Is Emerging as Retail’s Next Legal Risk

September 18, 2026 - By TFL

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3 min read

How Retailers Are Adapting Their Terms in the Age of AI

How Retailers Are Adapting Their Terms in the Age of AI

September 17, 2026 - By TFL

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2 min read

Retail AI Terms Tracker

Retail AI Terms Tracker

September 17, 2026 - By TFL

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3 min read

What Happens When Brands Have to Label AI-Generated Ads?

What Happens When Brands Have to Label AI-Generated Ads?

September 16, 2026 - By TFL

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4 min read

When an AI Agent Makes a Purchase, Who Is Responsible?

When an AI Agent Makes a Purchase, Who Is Responsible?

September 15, 2026 - By Aashis Luitel

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