- The rise of the dupe economy: market dynamics, platforms, and the consumer behavior fueling it
- Trademark law as a line of defense, including takeaways from PMI (Stanley) v. Five Below
- Trade dress, with nuanced lessons from Coach v. Quince and the recent Deckers and Sol de Janeiro rulings
- Design patents as visual protection without confusion, featuring Lululemon v. Costco
- Copyright protection for creative expression in fashion and consumer goods
- False advertising as the emerging frontier, including Sol de Janeiro v. MCoBeauty and Williams-Sonoma v. Quince, and contributory infringement questions tied to dupe influencers
- Building a modern enforcement strategy: practical steps brands can take now to audit IP protections and strengthen their position
- The strategic calculus: determining when and how to deploy litigation
The program will be informational in nature and focused on helping legal professionals and brand teams understand both the legal framework and the strategic implications. There will be a general Q&A to follow.