YNAP: The leading online luxury & fashion retailer
YNAP: A Brand-Building Playbook
A deep look at how the brand was built and the strategies used to protect it.
READ THE FULL ARTICLELuxury’s High-Stakes Bet: Inside the Mytheresa–YNAP Merger
Mytheresa has joined forces with YNAP under a new parent company, LuxExperience B.V., aiming to create a dominant multi-brand luxury e-commerce group.
READ THE FULL ARTICLERichemont: A Timeline Behind the Building of a Luxury Goods Group
Richemont acquired full control of Yoox Net-a-Porter after offering up to 2.8 billion euros ($3.4 billion) for full control of the online fashion/luxury retail group.
READ THE FULL ARTICLEMytheresa to Acquire Loss-Making YNAP from Richemont
Looking to off-load loss-maker YNAP, Richemont seems to have finally landed a buyer for the company: German luxury e-commerce platform, Mytheresa.
READ THE FULL ARTICLEFrom Luxury Leader to Loss-Maker: What Went Wrong for Yoox Net-a-Porter?
Lack of tech strategy at Richemont, poor planning at YNAP, and distractions from a failed deal with Farfetch had a hand in YNAP’s downfall.
READ THE FULL ARTICLERichemont and Farfetch: Breaking Down the YNAP Deal
Richemont and Farfetch are making good on a highly-anticipated deal that will see Farfetch further its quest to build the leading global luxury marketplace by acquiring a 47.5 percent “non-controlling” stake in its closest rival Yoox-Net-a-Porter.
READ THE FULL ARTICLEA Deal Between Richemont and Farfetch: What’s Standing in the Way?
Talk of an impending deal between online luxury players Yoox Net-a-Porter and Farfetch has been muted since this spring, months after a $1.1 billion mega-deal brought Farfetch, YNAP owner Richemont, and Chinese internet behemoth Alibaba together.
READ THE FULL ARTICLEAs YNAP, Farfetch Look to the Middle East, a Battle of Two e-Commerce Giants
The two giants’ endeavors in the Middle East prove to be just the latest development in a larger squaring-off, one that has been rife with comparisons, some interesting valuations, and, of course, stark disagreements about which one of the e-commerce giants is better situated to thrive.
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