Schiaparelli, Juicy, and the Legality of Couture

Schiaparelli made headlines in early 2017 when the Chambre de commerce et d'industrie de Paris in partnership with the Fédération française de la couture, du prêt-à-porter des couturiers et des créateurs de mode (hereinafter "Fédération française de la couture") announced that it added the Paris-based design house to the elite ranks of Paris haute couture houses. One of the most immediate implications of this, which are known to some but largely unknown to others, is that Schiaparelli – the historic brand founded by the Elsa Schiaparelli, the great rival of Coco Chanel in the 1930s – is legally able to label itself a haute couture house ... again.

Read More