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Image: SHOWstudio

Nick Knight, the British-born photographer and fashion/music filmmaker (known for shooting the works of Alexander McQueen, John Galliano, and Yohji Yamamoto, among others, and directing music videos by Lady Gaga, Kanye West, and Massive Attack), and founder of award-winning fashion website, SHOWstudio, spoke to SCMP about how social media has drastically shifted the relevance of fashion magazines. Here’s a striking excerpt …

“Magazines sell 100,000 or 50,000 issues. When someone like Kim Kardashian has more than 100 million followers the power is not with the magazines but with people like her. Magazines no longer decide who should be in fashion. Now it’s done through social media. When you broadcast a fashion show live … that changed fashion, because at that point you think I want that piece of clothing so why wait for a magazine to show you this three months after you established the desire?

So magazines are now out of that loop; they’re no longer needed. Magazines are there to show amazing fashion photographs and regrettably a lot of them have forgotten that.”