Daily LInks
1. Fashion rentals find favor but platforms struggle to thrive. “That’s why we see so many different [players] popping up in the market. There is clearly some money to be made, but it has to be pitched just right.” – Read More on the FT
2. Some video game actors are letting AI clone their voices. They just don’t want it to replace them. As video game worlds get more expansive, some game studios are experimenting with AI tools to give voice to a potentially unlimited number of characters and conversations. It also saves time and money. – Read More on AP News
3. AI Briefing: How Priceline and other e-commerce companies are approaching generative AI. 50% of businesses on Amazon have used AI to manage e-commerce channels. Around 34% are using AI to help with writing and optimizing listings, 14% use it for creating marketing and social content and 7% are using it for helping with keyword and SEO research. – Read More on Digiday
4. Are Fashion Brands Finally Catering to Women Over 50? “It’s not a coincidence that as women in their 50s and 60s step into more fashion-CEO and executive-adviser roles, the companies they run want to acknowledge their power.” – Read More on the WSJ
5. RELATED READ: By Focusing Almost Exclusively on Millennials and Gen Z, Fashion is Ignoring a $15 Billion Market. By 2040, ILC projects that individuals aged 50 and over will be the fashion sector’s “key consumer base.” – Read More on TFL
6. The Future of Marketing Is Intergenerational. Demographics suggest that Americans over the age of 60 will soon become a larger consumer group in terms of income than 20-to-34-year-olds, yet companies still position their brands as if the bulk of the market is people under the age of 40. – Read More on HBR
