What Role Do Schools Play in Fashion’s Sustainability Push?

Image: Unsplash

What Role Do Schools Play in Fashion’s Sustainability Push?

With six weeks to go until COP26, the delayed 2020 United Nations climate change conference in Glasgow, many people are considering how their personal and professional behavior can help tackle the climate crisis. This includes rethinking the extent to which we are defined by ...

September 20, 2021 - By Natascha Radclyffe-Thomas

What Role Do Schools Play in Fashion’s Sustainability Push?

Image : Unsplash

Case Documentation

What Role Do Schools Play in Fashion’s Sustainability Push?

With six weeks to go until COP26, the delayed 2020 United Nations climate change conference in Glasgow, many people are considering how their personal and professional behavior can help tackle the climate crisis. This includes rethinking the extent to which we are defined by our consumption or our citizenship. Many academics, for example, recognize the widespread consensus – demonstrated through a global commitment to the UN’s Sustainable Development Goals (“SDGs”) – that universal action is needed to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity by 2030, and that includes embedding sustainability principles and practices into academia.

But if universities continue to teach within a commodified model of education, how will they deliver education for sustainable development? England, for example, has the highest tuition fees in the developed world and the narrative of value for money has created a culture of students as consumers. And where better to start than looking at how fashion students are taught to think about sustainability. The fashion industry has a well-documented history of unsustainable practices, including intensive and excessive production and textile waste, lack of transparency, and poor labor conditions. 

Demanding a sustainability curriculum

Educating future leaders is critical to achieving sustainability targets, and those working in fashion are no different. Graduates increasingly want to work with purpose, but are we equipping them with sustainability literacies – including the information, skills, and aptitudes – to challenge existing systems and structures, including the universities in which they study? 

A 2021 Deloitte survey confirms that younger people are increasingly concerned with issues, such as income inequality and climate change. Many are looking at a company’s purpose over the size of a paycheck when it comes to weighing job opportunities. The “social change and accountability”-focused survey reported that 44 percent of millennials and 49 percent of Gen Z base their choices on personal ethics when it comes to the type of work or the organizations they would consider joining.

But it is not just employers that need to change attitudes towards creating workplaces that are more responsible when it comes to climate change. Another recent survey of prospective international students found that a university’s reputation and commitment to sustainability ranked higher than its location. According to Students Organizing for Sustainability UK, 60 percent of students say that they want to learn more about sustainability, and 80 percent of students saying that they want their institutions to do more about it.

A focus on students

It is only by taking a deep dive into sustainability that we can help fashion students understand how all the elements of the fashion business model and supply chain affect people and the planet. This is greatly aided by new guidance on Education for Sustainable Development that was published earlier in 2021. 

The annual Green Gown Awards give a snapshot of the exceptional sustainability initiatives being undertaken by universities and colleges in the United Kingdom. In 2020, University College London’s Positive Climate Campaign won the 2030 Climate Action category. The University of Plymouth was highly commended for its collaborative Net Zero pathway, and Glasgow Caledonian University (“GCU”) student Emma Kidd was highly commended for her Fashion Detox Challenge.

GCU was also recently commended by the UN as an example of SDG best practice for its commitment to fully integrating the sustainability goals into all its activities. This includes developing research, teaching materials and assessment tasks and collaborating with outside organizations at the forefront of sustainability including the Ellen MacArthur Foundation and its work promoting a circular fashion industry.

GCU’s British School of Fashion also produced a collection of teaching case studies, as part of Bloomsbury’s digital resource, on sustainable clothing pioneers, such as Patagonia and Stella McCartney. Both businesses have an environmental mission and use creative ways to educate consumers about the climate crisis.

Patagonia published a reversible poem on Black Friday 2020 and Stella McCartney released her Spring/Summer 2021 collection A-Z Manifesto to “start a conversation about values,” By studying these businesses, students are encouraged to think about the negative social and environmental impacts of fashion, to debate the pros and cons of fabric and production choices and to actively promote more sustainable alternatives in line with their own values.

Are we there yet?

The UN’s Sustainable Development Goal 4.7 target states that by 2030: “All learners acquire knowledge and skills needed to promote sustainable development, including among others through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship, and appreciation of cultural diversity and of culture’s contribution to sustainable development.”

The more we learn about sustainability, the clearer it is that many of our social and environmental challenges, including poverty, gender equality, climate change and quality education, are interconnected – as exemplified by the UN’s framework of 17 SDGs. And despite the growth in commitment to sustainability from educational institutions, student bodies and individual academics, there is a widespread attitude-behavior gap when it comes to the sector as a whole.

So, as well as research and teaching for climate solutions we should ask universities how they are leading on measures of environmental and social sustainability. 

In highlighting the lack of women’s representation at COP26, author and co-founder of the All We Can Save Project, Katharine Wilkinson, argues that the climate crisis should be considered a leadership crisis. This theme is developed by Caledonian student Luna Sanchez in her short film Manifesto for Women as Sustainability Leaders

Coronavirus has led to the greatest disruption in higher education in a generation. As London Fashion Week recently resumes after the pandemic, now is a good time for reflection and planning. As we look forward to a new academic year, we should stop regarding students as merely consumers of higher education, but as fellow citizens in pursuit of solutions to the world’s urgent climate crisis.

Natascha Radclyffe-Thomas is a Professor of Marketing and Sustainable Business at the British School of Fashion (GCU London), Glasgow Caledonian University. (This article was initially published by The Conversation.)

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