April 19, 2015

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Today: From Around the Web

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Want to know who LOVES Michael Kors? Teens. – Racked

In the East Village and SoHo, Orley’s Family Values – TMag

The boys of Proenza Schouler’s (pictured above) advice to young designers: Don’t start your own business right away. – Fashionista

Time Magazine released its Most Influential People of 2014 list on Thursday, featuring Kanye West on the cover for his “incredible tenacity.” – Time

These are the Guys Who Help Fashion Labels Get the Web – NY Times

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Buscemi Has Expanded to Bags, Will Probably get Sued by Hermès

Not too long ago, we brought luxury shoe label Buscemi to your attention for its Hermès inspired footwear. At the time, we noted how the sneaker had more than a passing resemblance to the oft-heralded Birkin bag – one of Hermès’s most coveted items. The Buscemi shoe has the same folded leather flaps that typically make up the closure of the Birkin bag, gold plated lock-and-key hardware, and even an identical key fob dangling from the side of the shoe. While we didn’t touch on the question of why men might desire an homage to a famous women’s handbag on their feet, we did conclude that Hermès’s legal team doesn’t appear to be looking to go after the very obviously “inspired” sneakers. This was maybe because Hermès doesn’t produce sneakers marketed to the streetwear crowd, or ever really apply their women’s bag details to their own men’s footwear. Also, the relatively high price of the sneakers combined with their limited production run maybe made it not so worth it for Hermès to spend its time and energy on the boutique label.

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LVMH Has No Plans to Raise Prices Like Other Luxury Brands

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courtesy of WSJ (edited by TFL)

LVMH Moët Hennessy Louis Vuitton SA said this week that it has no plans to harmonize global prices on its luxury goods, damping speculation that the luxury juggernaut would mirror French rival Chanel by raising prices in Europe while slashing them in China. “We do not think a unified price structure makes any sense,” LVMH Chief Financial Officer Jean-Jacques Guiony said in a conference call.

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The Logo Mash Up that Raf Simons Started … in Legal Terms

Not too long ago, our friends over at Refinery 29 spoke to the legality of fashion brands’ use of non-fashion logos (think: Opening Ceremony’s use of the Kodak logo, Joyrich’s Coke branding, etc.), coming to the conclusion that if a designer incorporates a logo in a way that might cause confusion about whether it was sponsored, he or she runs the risk of being sued. We want to take this a step further since logos, which have fallen in and out of consumers’ favor in waves over the past several years, seem to be one trend that just won’t seem to die out. And implicit in this trend is the emergence of a “logo subculture” consisting of designers who are not only using the logos of one company, but multiple logos from various sources. The end result is a collage of brand trademarks, which presents us with the painfully obvious question: “How is this use legal?”

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Posted in Law, LAW & BUSINESS | 1 Comment

Is Teva on its Way to Losing its Trademark?

Using the word “Band-aid” to describe a generic adhesive bandage is problematic. The same goes for the use of “Kleenex” interchangeably with tissues, “ChapStick” as synonymous with lip balm, and “Photoshop” to describe the general digital manipulation of photos. Each of these terms (Band-aid, Kleenex, ChapStick and Photoshop) are (or in some cases, were) federally registered trademarks, which means they were originally distinctive trademarks used to indicate the source of a particular brand’s goods.  As you may know, trademark law provides protection for any word, name, symbol, or design, or any combination thereof, used in commerce to identify and distinguish the goods of one manufacturer or seller from those of another.  Unlike copyright law or patent law, which enjoy protection for a specified duration, trademark protection could potentially last forever as long as the trademark does not become generic.  As such, it is in the trademark owner’s best interest to keep tabs on and shut down any unauthorized use of its trademark.

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Today: From Around the Web

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J.Crew is floundering — and Jenna Lyons is to blame. – P6

In case you had any doubts, Louis Vuitton is doing just fine without longtime creative director Marc Jacobs. – Quartz

LVMH is cannibalising itself in China, trying to crack down on people buying luxury goods in bulk in Europe and then selling them on in China, in what it calls “the grey market.” – Business Insider

How to Have a Fashion Show in China, With Dior Homme’s Kris Van Assche — in Photos. – GQ

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Mary-Kate Olsen and Ashley Olsen Talk Personal Style, Career Advice

In addition to their award-winning, main collection, The Row, Mary-Kate and Ashley Olsen have launched an evening-wear collection for their second brand, Elizabeth and James.  Miss Vogue caught up with the child stars-turned-designers to talk about how their famous personal style influences their collections, their top style inspirations right now, the best career advice they have been given and more …

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Posted in FASHION & STYLE, Industry Insight | 1 Comment

Gucci’s New Look is Further Evidenced in its Latest Campaign

Gucci’s Pre-Fall 2015 campaign looks … different.  The first advertising campaign under Alessandro Michele, who was appointed  to replace his former boss Frida Giannini as creative director in January.  Michele, who served as a behind-the-scenes accessories designer, is now tasked with revitalising the stagnating Gucci business whose brand image and runway collections under Giannini were well-executed, yet failed to inspire consumers and the industry, resulting in a string of poor growth and revenue reports.  On the heels of the Fall/Winter 2015 women’s show (Michele’s official debut), Gucci’s first advertising campaign under Michele’s creative direction is a bit of a far cry from the house’s blatantly sexy ads of years past — which is the point.  Its new campaign was shot by Glen Luchford (NOT Mert & Marcus, the long-time lensmen of Gucci) and styled by Joe McKenna. See more after the break below …

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