On Monday morning, the New York Post was sold out in many locations across the city by about 7am. “The rush on The Post after a relatively quiet August weekend had nothing to do with the news,” wrote the New York Times’ Jonah Bromwich. Instead, it had “everything to do with” the front page of the daily New York paper, which was devoid of almost all of its usual staples. News-related imagery, headlines, etc. were banished. In their place: The paper’s header and Supreme’s box logo.  

Situated amongst a swath of olive trees, just steps away from the Aegean Sea, sits one of Louis Vuitton’s newest outposts. The Paris-based brand’s swanky seaside base in Nammos Beach joins those of Christian Dior, Gucci, Christian Louboutin, and Oscar de la Renta, all of which have opened their doors, albeit temporary, in order to court the well-heeled consumers that descended upon the Greek Island of Mykonos for a seasonal sojourn. 

Christian Louboutin’s red sole shoes are some of the most famous and easily identifiable on the planet. As of last year, 27 years after setting up shop, the Paris-based brand was selling more than 1 million pairs of its $700+ heels, sneakers, and flats, all of which bear a lacquered Chinese red sole, enabling consumers to easily distinguish its products from other shoes on the market. Yet, rights in the red sole – Louboutin’s most valuable asset, with shoes amounting for a reported 95 percent of its annual sales (which amounted to a reported $850 million in 2013) – are influx across the globe, especially India after a court issued 3 different rulings in 3 different cases over the past 9 months.

Nike’s marketing as a company that believes in female empowerment could not be further from the reality, according to a new lawsuit. Two former Nike employees filed a proposed class action lawsuit against the sportswear giant this week in an Oregon federal court, alleging that Nike has created a hostile work environment for women, who are paid less and have fewer opportunities for advancement than their male colleagues despite comparable experience and performance. And in case that is not enough, the plaintiffs claim that Nike failed to address formal sexual harassment complaints from female employees.

Fashion has, for the most part, been left out of Donald Trump’s trade war with China. It has benefited from the administration’s attempts to avoid slapping import taxes on the most consumer-facing goods, which has been a priority (for obvious reasons), but that does not mean that luxury good makers are not increasingly being brought into the fray. Beyond “Made in China” handbags being included on one of the latest lists of proposed tariff items, analysts are predicting that the U.S.-China war stands to hurt luxury goods companies where it hurts: Their valuations.

Ad spending in print magazines dropped by a whopping $400 million last year. According to the Association of Magazine Media’s annual report, spending by the top 50 marketers fell from $6.5 billion in 2016 to $6.1 billion last year, as an increasing number of companies, particularly in the fashion and luxury sectors, continue to boost spending on digital campaigns, including tapping big-name influencers to help them find favor amongst millennial and Gen-Z consumers.

Numbers are not everything when it comes to celebrity endorsements and influencer marketing. According to a new study from data-driven research firm Spotted, of the $206 billion spent on advertising in the U.S. each year, “fashion and retail is the largest-spending industry at 22 percent or $43 billion per year.” Of that $43 billion figure, “a large portion is allocated towards celebrity partnerships and campaigns,” which come with real risk factors for brands, per Spotted.

Heron Preston is calling Chanel’s bluff. Instead of staging a million-dollar-plus runway show inside of the Grand Palais in Paris, complete with a life-size rocket ship that launched (kind of) at the end of the show to the tune of Elton John's "Rocket Man" (which is exactly what Chanel did for its Fall/Winter 2017 show), Preston sent his collection into space … really. With the help of a couple NASA engineers, one of Preston’s jackets and a baseball hat, as modeled by the upper torso of a mannequin, were attached to a high altitude weather balloon in Wales and sent 32 miles above earth.

Over the past several years, media giants have been busy shuttering some of the publications under their umbrellas and slashing staff numbers with some regularity. It was against background that  Condé Nast, having closed up shop for Self, Details, and Lucky magazines, as well as Teen Vogue’s print edition in the recent past, announced that it was launching a new title. The publisher behind Vogue, Vanity Fair, and Glamour, among others, revealed that artistic director Anna Wintour was working with actress Gwyneth Paltrow to turn her lifestyle website, Goop, into a quarterly print publication.

The influencer bubble may be on the verge of popping. Despite being exposed to a greater amount of influencer marketing than this time last year and the seemingly unabated reliance by fashion brands, a new study from global digital marketing consultancy Bazaarvoice reveals that consumers are growing tired of being inundated with the same brand-orchestrated Instagram posts and the repetitive use of a handful of big-name fashion influencers.