January 31, 2015

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Fashion Plays a Role on Super Bowl Sunday

Super Bowl XLIX promises to be a collaborative fusion between fashion and football when the New England Patriots face the defending NFL champion Seattle Seahawks this Sunday. For the unacquainted, the Super Bowl gives brands and products a platform to achieve instant distinction; last year’s game drew over 111 million viewers and resulted in more than 25 million tweets. So, its not surprising that America’s largest retailer of lingerie understands this marketing archetype well and wants to take part.  In a new 30-second spot set to air late in the fourth quarter, Victoria’s Secret Angels Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio and Adriana Lima urge viewers “Don’t Drop the Ball” on Valentine’s Day, which is the company’s second-biggest sales period of the year behind Christmas.

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Forever 21 Sued for Using Pirated Copies of Photoshop

Fast fashion giant Forever 21 has been sued by Adobe, Autodesk and Corel over its alleged use of pirated software, including Photoshop. In the lawsuit, which was filed yesterday in the U.S. District Court for the Northern District of California, Adobe and co. claim that they found 63 instances of copyright infringement for software such as Photoshop, Acrobat and Illustrator and Autodesk and Corel found instances of pirated copies of Autodesk, 3D design software Autodesk and zip utility tool WinZip. Adobe alleges that Los Angeles-based Forever 21 illegally reproducing copies of Photoshop and other programs, violating the companies’ copyrights, and  “continued their infringing activities even after being contacted” by Adobe about the alleged piracy.

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Today: From Around the Web

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Eight things no one’s ever told you about working in the fashion industry (think: It’s not as glamorous as it seems). – Who What Wear

This is what really went wrong with C. Wonder – P6

An Exclusive Q&A With Photographer Steven Meisel: The prolific fashion lensman discusses his iconic images of supermodels Naomi Campbell, Linda Evangelista and Amber Valetta, timed to the opening of his exhibition ‘Role Play’ at Phillips in New York City – WSJ

The trial of alleged Silk Road founder Ross Ulbricht has already included discussions of Ulbricht’s online diary, his OKCupid profile and how Bitcoin actually works. So it was only a matter of time until lawyers started arguing over the darknet mastermind’s use of emoticons in his private communications. – Dazed

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Lacoste and Zac Posen Hit with Unpaid Intern Lawsuits

Because the number of former fashion interns filing lawsuits is increasing quite a bit as of late, we can add two more brands to the list: Lacoste (by way of its licensee, Devanlay, Inc.) and Zac Posen. Both lawsuits were filed in the Supreme Court of the State of New York, County of New York this week by the same two firms that are responsible for the pending lawsuits against BurberryGucciCalvin KleinMarc JacobsOscar de la Renta, Coach, and Donna Karan. The claims at issue in the Lacoste and Zac Posen cases do not differ much from those previously listed, namely, failure to pay minimum wage compensation in violation of a number of provisions of New York Labor Law and New York Codes, Rules and Regulations. In the Lacoste and Zac Posen cases, the plaintiffs are alleging that both companies have systemically misclassified entry level employees as interns to avoid paying them minimum wage, and are seeking unpaid wages plus interest, damages, and attorneys fees.

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True Life: I Actually Love Ulyana Sergeenko

Ulyana Sergeenko showed her Spring/Summer 2015 couture collection this week, (see it here, courtesy of Style.com), and while it is one of my favorite couture houses, it hasn’t always been that way. In fact, prior to taking in Sergeenko’s Spring/Summer 2014 couture collection, I had very firmly situated her in the camp of street style stars that I hate. You know who I’m talking about; the girls who dress (or better yet, are dressed) solely to have their pictures taken by Tommy Ton, Scott Schuman, etc. To me, they represent a fashionable version of everything that’s wrong with fashion week, whether it be New York, London, Milan or Paris, and everything that is wrong with what we have come to label as “personal style” aka “street style” aka sponsored dressing aka fame whoring. Ulyana was 100% on this list with her veils and her capes and her swim caps and her borderline medieval dress wardrobe. Her theatrical get-ups all screamed “Look at me” and/or “I am trying really hard”, etc. And look at her the street style photographers did. Every season. She has become one of the usual suspects (and somewhat suspect, they are) on W, Style.com, Vogue, and other big sites’ street style sections. However, her S/S 2014 Couture collection, her most wearable one to date, put it all in perspective for me. The at times-overly full skirts, statement headwear, and other costume-dressing that she is known for, authentic or not (and I’m really leaning towards not), this is the best marketing tool she has and it has been the perfect mechanism (in addition to a bunch of financial backing) for her to transition from street style star to fashion designer worthy of Paris Couture shows and of major red carpet appearances.

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Retro Read: Parsons MFA Fashion Design Grad, Andrea Jiapei Li

In light of her 2015 H&M Design Award semifinalist nomination, her recent stocking at Dover Street Market, and her selection to be in VFILES’s Fall/Winter 2015 show next month during New York Fashion Week, here is a Retro Read dedicated to one of New York hottest young designers, Andrea Jaipei Li …

Not to be overlooked in this year’s Parsons Masters of Fine Arts Fashion Design and Society program graduating class: Beijing-born Andrea Jiapei Li and her collection, I AM WHAT [I AM] (the second in a series of Parsons MFA grads we are featuring in the upcoming weeks). Along with her classmates, Li just finished up showing her collection in the Gucci building on Fifth Avenue in New York and will show during NYFW in September. Style.com reviewed the 24-year old designer’s “sculpted graduate collection”, speaking highly of “her oversize neoprene and mesh wares, each of which fused impeccable construction with forward-thinking, flirty flare and sporty wearability.” We caught up with Li, who focusing on Womenswear (printing and weaving textile design), and spoke to her about her brand, what she has learned about the business of fashion, what she is obsessed with right now and more …

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H&M Tops Profit Estimates, Plans 400 New Stores

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courtesy of Bloomberg (edited by TFL)

Hennes & Mauritz AB, Europe’s second-biggest clothing retailer, reported fourth-quarter profit that topped analysts’ estimates as the company added stores in China and the U.S. and expanded its collection. Net income rose to 6.22 billion kronor ($760 million) in the three months through November, the Stockholm-based company said in a statement today. The average of analyst estimates compiled by Bloomberg was 6.17 billion kronor. This year “has gotten off to a good start, with strong sales in both December and January,” Chief Executive Officer Karl-Johan Persson said in the statement. The stronger U.S. dollar will affect the company’s sourcing costs, he added.

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Today: From Around the Web

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Seven Insights From the Mind of Vogue.com’s Sally Singer – Racked

A.P.C. designer Jean Touitou was a bit too controversial for Fall/Winter 2015. – Fashionista

The pros and cons of going public in fashion compared to other options for raising capital to fuel growth. – BOF

Victoria’s Secret Store Accused of Plus-Size and Age Discrimination – Styleite

It was not long ago that the Russians mobbed fashion week. In the last year, that is gone, kaput. The Russian buyers are not in the front row. The czarinas have mostly gone missing at couture this week. – NY Times

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