Daily Links

1. Carpe DM: 60 years of the Dr. Martens boot – fashion’s subversive smash hit. While the vegan range and patterned designs have been credited with a 70% rise in profit for the brand in 2019, the 1460 remains the bestseller and it is this history that is likely to have attracted rumors in March of a potential £300m sale to a US private equity firm. – Read More on the Guardian

2. What Happens To The Unsold Fashion Merchandise Sitting In Stores Closed By Coronavirus? Marking down merchandise during a regular season allows stores to stay liquid, flow in fresh new looks, and continue in business. – Read More on Forbes

3. Rodeo Drive hotel planned by French luxury retailer LVMH: The parent company of brands such as Louis Vuitton, Givenchy and Dom Perignon recently applied for city permission to build a 115-room hotel on property it owns at the corner of Rodeo Drive and Little Santa Monica Boulevard. LVMH regards it as a long-term venture that wouldn’t open until 2025. – Read More on LA Times

4. RETRO READ: Two Decades, a Bitter Legal Battle, and More than $1 Billion Later, LVMH’s La Samaritaine is (Almost) Ready for its Debut. In light of COVID-19, it seems the debut will inevitably be pushed back. – Read More on TFL

5. Eleven Women Over 40 Reclaiming Their Space in Fashion, From Jennifer Lopez To Celine Dion: Fortunately, thanks to increased awareness of the need for body positivity, diversity and gender equality, the world has woken up to the importance of celebrating womanhood in all its shape, sizes, ethnicities and ages. – Read More on Elle

1. When the Picture Isn’t Pretty: Top profiles that can charge $10,000 or more per post for every million followers have seen customary revenue streams drop drastically, even to zero. “My whole calendar up through June was completely booked—and in one day, everything went down.” – Read More on Bloomberg

2. E-commerce Not Enough to Save Fashion Retail: For all the talk of fashion’s digital transformation, it’s an industry that still runs on brick-and-mortar, meeting and interacting with consumers face-to-face. Now, web sales — the only revenue channel now for many retailers — have fallen sharply, highlighting challenges in an uncertain time. – Read More on WWD

3. What Does the Future Hold for Jobs in Fashion? Smart business entrepreneurs may shift their businesses to provide more of what people need and not just what people want. This includes wellness products, CBD, immune-boosting supplements but also clothes you can wear at home that are chic, stylish, and comfortable. – Read More on Refinery29

4. Adidas has agreed to pay landlords for April rent following criticism, but Urban Outfitters says it won’t pay rent: Urban Outfitters on Tuesday said it won’t pay rent for an undisclosed amount of time and is delaying the opening of new stores, while existing stores remain “temporarily closed until further notice due to the continued spread of COVID-19.”​ – Read More on Retail Dive

5. Rihanna makes history: “Did I ever imagine that I would see a durag on the cover of Vogue?” British Vogue editor-in-chief Edward Enninful revealed that it was the singer’s idea to wear the headwear, which was designed by the famed milliner Stephen Jones. – Read More on the Guardian

6. Reinventing the Direct-to-Consumer Business Model: The direct-to-consumer startups’ rise was enabled by an environment of abundant venture capital, low competition, and above all, the advertising arbitrage that could be exploited on under-priced social media platforms. – Read More on HBR

1. Victoria’s Secret Sale to Sycamore Partners at Risk: Parent company L Brands’ deal to sell a 55% stake of the Victoria’s Secret lingerie and beauty divisions, along with the Pink business, to private equity firm Sycamore Partners was expected to close in 2020’s second quarter. “[There are] difficulties arising from the business uncertainties and contractual restrictions while the VS transaction is pending.” – Read More on WWD

2. Can T-Shirt Sales Save America’s Restaurants? With Covid-19 forcing many American restaurants to close, the food and beverage industry is hoping sales of shirts and hats can provide a much needed revenue stream. “Merch is one of our two only revenue sources right now.” – Read More on WSJ

3. Fashion labels cancel orders during coronavirus, garment workers go unpaid: More than 1 million garment workers in Bangladesh already have lost their jobs or have been furloughed because of order cancellations and the failure of buyers to pay for canceled shipments. – Read More on Fortune

4. How Christian Siriano turned his fashion house into a mask factory: During his first week of quarantine, Siriano had spent his free time working on a series of paintings. He sold the paintings and funnelled the proceeds into his mask operation—all the work he’s done so far has been pro bono.  – Read More on the New Yorker

5. Fashion brands are shifting production to work-from-home clothes: “Loungewear, kind of suddenly, became the most important category for us, by far. So, we immediately began working to make sure it was supported. We’ve been shifting our supply chain, shifting our content and marketing, all of it to focus on the people who are sheltering and working at home.” – Read More on Glossy

6. Layoffs, store closures and tanking sales: How one premium retailer is navigating the current crisis. The San Francisco-based company has expanded since its founding in 2011. It currently has 40 full-time employees, brought in around $60 million in 2019 and has grown by bootstrapping and funding every major new product via a Kickstarter campaign. – Read More on Modern Retail

1. How Isolating Has Changed David Yurman’s Perspective on Business: “We’re dealing with how we keep ourselves viable through this social distancing … We’re trying to figure out how we can actually still do business in this environment, how we financially survive this.” – Read More on WSJ

2. Can a greener, fairer, more sustainable fashion industry emerge from crisis? While sections of the fashion industry already knew they could not continue on their current trajectory, it was inconceivable that brands could be forced to slow down, let alone stop production altogether. But that is what has happened. – Read More on the Guardian

3. RETRO READ: Why Aren’t More Millennials Shopping Sustainably? Look at the Price Tag. Countless reports keep telling us that consumers are prioritizing sustainability, and yet, fast fashion giants’ revenues keep growing. Why? Most sustainably-created fashion is still too expensive for most consumers. – Read More on TFL

4. How responsible beauty, wellness and fashion labels are connecting with us during the Coronavirus pandemic: From a marketing, PR and communications standpoint, adapting to drastic changes as the events of the pandemic unfold has been a challenge. Goals had to be realigned with focus on public service or offering any form of support to help alleviate the current situation. – Read More on Forbes

5. For companies, the key is not only surviving the COVID-19 pandemic, but thinking about after. The real question is going to be: How many of those companies have been hurt in a terminal way, to where the change demand structure for their products over the next couple of years will actually cause them to fail, even if they’ve survived this short term shock? – Read More on Supply Chain Dive

1. Is Anyone Still Shopping for Clothes During the Coronavirus? With more people cooped up at home, idle hands have led to spontaneous online shopping. “I find myself shopping more, looking at clothes more, and that’s mainly due to the downtime. I wouldn’t normally have this much time.” – Read More on WSJ

2. Could the coronavirus outbreak lead to a wave of unionization in retail? The coronavirus outbreak has led workers from all kinds of industries to push for greater protections from their employers. Retail is no exception. – Read More on Modern Retail

3. At Two Fashion Resale Warehouses, Workers Fear for Their Safety: As New Jersey orders nonessential workers to stay home to fight the spread of the new coronavirus, warehouse employees of The RealReal, a $1 billion luxury resale company, are expected to show up for work, leaving them to wonder just what is “essential.” – Read More on the New York Times

4. America’s department stores can make it as much as 8 months with closed stores before liquidity troubles mount, analyst says: J.C. Penney and Nordstrom fare a bit better than most and have enough cash to last eight months with their stores closed, Cowen said. – Read More on CNBC

5. The White House is paying underwear makers to churn out millions of masks: Several underwear and T-shirt factories are working with the White House to supply masks for hospitals. HanesBrands Inc., which is supplying many companies, made material in the Dominican Republic, transported it to Miami in military planes and trucked it to American Giant’s factory in Middlesex, North Carolina. – Read More on Bloomberg