Daily Links

1. The pandemic is changing every aspect of shopping: From store layouts to how jeans are folded. Retailers that spent years trying to get customers to linger are reimagining their stores for a grab-and-go future to make shopping faster, easier and safer amid long-term shifts in consumer expectations and habits. – Read More on the Washington Post

2. How Crocs turned a widely-mocked clog into a billion-dollar brand: People who love to hate Crocs had cause to celebrate in 2008, when investors were writing the company off as a passing fad. Crocs lost over $185 million that year. The stock plunged to just over $1 a share. But over the next decade, Crocs sold 700 million pairs of shoes. The clogs have been strutting down runways at fashion shows. Limited edition Crocs are selling for $1,000 on the resale market. – See More on CNBC

3. “Fashion Must Stand for More Than Simply Selling a Product.” Top luxury designers on why they’re collaborating with artists like never before. ““I think bigger brands have a duty to support emerging creatives now more than ever. The current situation favors the bigger brands, or brands that have more funding. So, I am leveraging the teams and resources that we are lucky enough to have access to, to help.” – Read More on Artnet

4. RETRO READ: Fashion Houses Continue to Embrace Art, Helping to Boost Culture and Potentially, Their Own Price Tags. Luxury fashion brands know that they need a point– or better yet, points – of differentiation if they want to enhance their images of exclusivity and charge higher prices for their products, and studies have suggested that an association with art allows commercial brands to be perceived as more luxurious. – Read More on TFL

5. Canceled orders, delayed payments: How supplier collaboration could reverse apparel’s nose dive. How apparel retailers and brands react to the falling demand will directly affect the amount and variety of manufacturing capacity available in major apparel producing countries when demand returns, and therefore the future of fashion sourcing. – Read More on Supply Chain Dive

1. Department stores are dying. Could this shopping app replace them? The app, created by the former COO of StitchFix, offers recommendations that are tailored to your preferences. You start by taking a quick survey about your style, then the algorithm uses AI and machine learning to identify your aesthetic preferences, from your favorite colors to your profound hatred of off-the-shoulder dresses. – Read More on Fast Co. 

2. The Fashion Industry’s Reset: An Important Message from the British Fashion Council and the Council of Fashion Designers of America. “The COVID-19 pandemic is hitting the fashion industry from every angle and severely impacting all of the global fashion capitals, and while there is no immediate end in sight, there is an opportunity to rethink and reset the way in which we all work and show our collections.” – Read More on the BFC

3. How Betsey Johnson Built a Fashion Empire and Lost Her Name: After the 2008 crash—and, according to “Betsey,” creative clashes with the new owners—the Johnson brand found itself $48.8 million in debt … In August, 2010, the shoe entrepreneur Steve Madden scooped up Johnson’s debt—and, eventually, control over her name—for an undisclosed sum. – Read More on the New Yorker

4. RETRO READ: The Dangers and Hurdles that Come With Fashion’s Penchant for the Eponymous Label. Given the enduring success of so many of the brands’ that are named after their founders, it is easy to forgive new designers for thinking that their own name is the most optimal one to put on their brand. However, when put into practice, the eponymous label often leads to legal issues, and in at least a few cases, serves more as an example of what not to do than a roadmap for success. – Read More on TFL

5. Fashion is Facing Mountains of Unsold Inventory—Is the Pre-Order Model a Viable Fix? An estimated 100 billion items of clothing are made each year for a global population of 7.8 billion people. Around 20 percent goes unsold, and cast-offs may be incinerated or landfilled. – Read More on Vogue

6. Victoria’s Secret is closing a quarter of its stores: Victoria’s Secret is permanently closing a quarter of its stores in the United States and Canada over the next few months. It’s another blow to the beleaguered retailer just weeks after its $525 million dollar acquisition deal with Sycamore Partners was scrapped. – Read More on CNN

1. North American Shoppers Slowly Return to Stores After Lockdowns: Visits to U.S. and Canadian retailers have risen for two straight weeks. For the week ended May 15, foot traffic to shops was 92 percent below the same period a year ago, compared with a 95 percent falloff in the previous seven days. – Read More on Bloomberg

2. Fashion Week Isn’t Cancelled — It’s Happening on Animal Crossing: Right now, fashion’s most powerful global platform is a video game. Nintendo’s real-time life simulation game (launched on 20 March) enables fashion designers to virtually showcase new or existing collections in the form of downloadable outfits, designed within the game. – Read More on British Vogue

3. RETRO READ: With the Video Game Market on Track to Reach $300 Billion, Luxury Brands Want to Make Real Money from Virtual Clothes. The market for video games, as a whole, is a big one. As of 2018, it was worth $43.8 billion, according to comScore data, which is greater than the estimated $28.8 billion figure tied to television and film streaming services. – Read More on TFL

4. Iris van Herpen Imagines a Fashion Future in Which Clothes Are Only Made on Demand: Sustainability has become such an important factor within every industry, and fashion has to catch up by … using the knowledge of other industries and start partnering with them to improve fashion’s footprint and to change the way the whole system is working. Ultimately we have to look at a system where mass production isn’t the way to make things.” – Read More on Vogue

5. What will be the future success of fashion retail in the digital age: “The technical work of combining data with inspired marketing should not be underestimated in today’s fashion market. There is a complex task to create and drive a new consumer conversation in the twenty-first century.” – Read More on Forbes

1. How luxury brands can earn the loyalty of younger customers: It has become much easier to quickly move affordable, high-quality goods from design to market, effectively shifting the very definition of luxury. A personalized touch enhances a customer’s emotional connection to a luxury brand and speaks to the “why” behind the relationship. – Read More on American Marketer

2. ‘The response has been mind-blowing’: How one corner of the fashion industry turned a crisis into a boom. Against the odds, small, independent businesses have seen sales boom since the lockdown, as customers actively seek to champion smaller brands. Is how we shop changing for good? – Read More on the Telegraph

3. Coronavirus crushes Asia’s garment industry: Since the 1960s, Asia has grown into the world’s garment factory, sending about $670 billion worth of clothes, shoes and bags a year to Europe, the United States and richer Asian countries, according to the International Labour Organization. – Read More on Reuters

4. Albanian garment industry unravels amid coronavirus pandemic: “Some might survive, but makers of shirts, fashion and shoes have stopped. I see the last one expiring in end-June and even if they work day and night we cannot resume before September.” – Read More on Reuters 

5.Beauty experts weigh in on the future of selfcare: The future for the beauty industry is extremely uncertain since most of the work is super high-touch, which might mean that people are nervous to get back to the salon even when they’re able to do so. – Read More on CNBC

1. Can fast fashion’s $2.5 trillion supply chain be stitched back together? Supply chains will be different in the future. Clients are already trying to shorten the time it takes for an ordered shirt to arrive in shops, boosting their flexibility in the face of demand shocks. “The last couple of weeks have shown the vulnerability of the supply chain . . . and accelerated the realization that you need to be closer to the source.” – Read More on the FT

2. Fate of Luxury Depends on China, But Continued Success There is Not Guaranteed: In 2019 Chinese consumers alone accounted for 90% of the growth in the personal luxury goods market or some €19 billion ($21 billion) in sales. They also generated 35 percent of global luxury spending. – Read More on Forbes

3. This breakdown of retail sales data shows why Amazon is leading the stock market: “In typical Internet fashion, a winner-take-most model played out with Amazon now accounting for 40 percent of US [gross merchandise volume].” In the first quarter, Amazon’s net sales jumped 26 percent year over year to $75.5 billion. Meanwhile, on April 23 Target said digital sales were up 275 percent month-to-date. – Read More on CNBC

4. Jessica Simpson, Heelys Brand Owner Casts ‘Going Concern’ Doubts: Sequential said it has enough cash to cover its operating expenses for at least a year, but can’t determine the full impact of the pandemic as retail sales in the U.S. plunge to record lows. Many retailers that carry Sequential’s brands were closed in March, April and May, denting revenues for the licensing company. – Read More on Bloomberg

5. RETRO READ: How Jessica Simpson Quietly Built a Billion-Dollar Fashion Brand. The market for celebrity fashion brands has proven a crowded one over the years, with most collections tied to famous figures fizzling out with the same frequency as they appear. How exactly did Simpson manage it? One branding expert says it has to do with the star’s ability to connect with real consumers on a real level. – Read More on TFL

6. Gucci and Louis Vuitton Reopen, but Their Best Customers Are Stuck at Home: With Chinese shoppers forced to stay at home, luxury spending inside China has surged. But luxury companies say that overall spending by Chinese customers is down when compared with their pre-pandemic shopping inside and outside the country. – Read More on the WSJ