1. Fitter, healthier, happier? How wellness drinks took over Instagram: Companies like LaCroix, Dirty Lemon, and Recess have boomed on the platform. Their sales pitch is less about a flavor and more about something stronger: a feeling. – Read More on Fast Co.
2. Young luxury shoppers explain why they’re willing to pay $500 for sneakers: The key takeaway in a new Highsnobiety survey was that these young shoppers, whatever their spending levels, aren’t just buying products, they’re “buying into a lifestyle or community”—one which often exists in a nexus of brands and people talking to each other through social platforms such as Instagram and events including product drops and festivals. – Read More on Quartzy
3. Four of the Most Controversial Print Ads From Calvin Klein, Which Says It’s Done With Magazines: A 15-year-old Brooke Shields going commando. A 17-year-old Kate Moss going topless. Heroin chic, upskirt shots, exposed butt cracks (or entire butts) and a nonstop bacchanalia of group action, the brand and its stars have courted controversy for decades. – Read More on AdWeek
4. Victoria Beckham Lost $13 Million This Year. Here’s How She’ll Bounce Back: Despite the hefty loss—up from $10.6 million in 2016—revenues have grown 17 percent in the past year. – Read More on the Daily Beast