1. The surprisingly bright future of retail: 6 predictions for how we’ll shop in 2019, from embracing IRL stores to ditching Amazon. We’ll start seeing companies using Facebook and Instagram for more than just immersing consumers in the aesthetics and imagery of the brand, but giving them a clear call to action: Swipe up to purchase the product. They might use Instagram Stories to take you behind the scenes of a photoshoot, but you will be able to immediately purchase everything featured in the video. – Read More on Fast Co.
2. The Meghan effect: how Duchess of Sussex can send a fashion label’s sales into stratosphere. “When she stepped out in the dress, it generated 1.5 billion impressions in two days in the U.S. alone,” says Self Portrait founder Han Chong. – Read More on SCMP
3. How celebrity non-experts and amateur opinion could change the way we acquire knowledge: Now anyone with a Twitter or Instagram account and an opinion can promote expertise, and celebrities can interact directly with fans, showing them how to emulate their own impressive lives. The problem with Gwyneth Paltrow doling out health advice? As social media has proved that people can be successful with no obvious qualifications or training, and point of view increasingly confirms people’s perspectives, scientific expertise might arguably be eroded. – Read More on the Conversation
4. RETRO READ: Goop Built a $250 Million Wellness Empire But Do its Claims Add Up? Goop certainly is not the first company to peddle unsubstantiated claims to consumers and profiting from it. – Read More on TFL
5. Apple’s Warning Should Worry the Bling Kings: The tech giant slashed its first-quarter revenue guidance on Wednesday, saying recent sales in China had been far below expectations. LVMH and other giants of luxury fashion face the same crosscurrents that resulted in the iPhone maker’s gloomy sales forecast. – Read More on Bloomberg