1. What Victoria’s Secret Can Learn From Sports Illustrated’s Burkini: Halima Aden will be the first to wear a hijab and burkini in SI’s annual Swimsuit Issue. The swimsuit issue’s traditional pouty, sex-kitten depictions born of the ’50s, when the magazine launched, might not be so palatable any more, and the move towards diversity that Aden represents is being called a “history-making” decision. – Read More on Quartz
2. How the “Ikea effect” explains today’s startups: Having customers do most of the work, feel great about it, and at the same time perceive they have attained value for their money is the Holy Grail in business. Ikea gets it–and so do many of today’s hottest startups. – Read More on Fast Co.
3. Makeup Queen Bobbi Brown on Selling a Business, Starting Another: “When I started the brand, our customer was not the actual customer, it was the department stores. Now it’s the people that buy the products—they hear about us, they talk about us on social media … everything is changing.” – Read More on Bloomberg
4. How Tiffany & Co. monopolized a shade of blue: In 1998, Tiffany & Co. finally filed an application for registration for the color. Three years later, the brand partnered with Pantone to solidify its hue: "1837 Blue," commemorating its founding year. – Read More on CNN
5. RETRO READ: How Difficult is it to Claim a Color as Your Own? Showing that consumers link a specific color exclusively to a single source is no small feat and one that requires not only a broad footprint in the marketplace but in many cases, a truly sizable marketing budget to get there. – Read More on TFL
6. What It Means to Be a Black Fashion Designer: In February 2015 only 2.7 percent of the designers on the New York Fashion Week calendar were black, according to The New York Times; by February 2018 that statistic was still under 10 percent. – Read More on Glamour