1. With the coronavirus pushing many fashion retailers into precarious positions, shoppers are finding discounts that are lower and more widespread than usual: The markdown-happy climate of the past four months is reminiscent of the 2008 financial crisis, when retailers—burdened by an unexpected glut of dresses, shirts and pants—promoted what some have called “harsh discounts” to lure shoppers. Anecdotal evidence suggests the current sweep of sales is spurring shoppers to buy clothes they otherwise wouldn’t. – Read More on WSJ

2. From livestreaming to online shopping, more and more China jobs are going digital: It’s not clear whether online models, particularly livestreaming, have longer-term potential for driving sales. Some third-party Chinese data estimates indicate the gross merchandise value of goods sold in July by the top 50 livestreamers dropped by a few billion yuan from June, a month that saw major e-commerce platforms hold a major shopping festival. – Read More on CNBC

3. What will being an influencer mean in 2021 and beyond? “The fashion world is in a bit of a reckoning — as the old influencers lose relevance, these new influencers are coming up that are more of the moment. They’re more accessible, they seem less precious about things, and they post in a more low-key or fluid style. If you look into the platforms that younger people use, they’re more video-heavy.” – Read More on Nylon

4. Victoria’s Secret accused of stealthy copying of designs: The relatively few cases of “copying” that result in lawsuits compared to the number of times companies have been called out, is not only a testament to how difficult and expensive it is to go up against big companies, it speaks to the intricacies and complexities of protection and showing infringement when it comes to fashion. – Read More on the Guardian

5. How ‘COVID-washing’ became the new greenwashing: Pseudo-scientific products that claim to help mitigate, treat, or cure coronavirus are still everywhere on the internet, even as the FDA cracks down. Since early March, the FDA has issued warning letters to more than 107 companies for selling unapproved or misbranded products related to COVID-19. – Read More on Fast Co.

6. Selfridges Jumps Into Clothing Rental to Seek Younger Shoppers: Selfridges also plans to sell a selection of vintage clothing for six weeks from the end of September, building on a secondhand clothing concession it launched with online reseller Vestiaire Collective last year. Shoppers can also sell used accessories to the store for credit from mid-October. – Read More on Bloomberg

7. Transparency and Incentives Can Re-Fashion the Apparel Industry: Accountability from transparency requires comparable, trustworthy, and meaningful data. As groups work to save factories and “build back better,” it is critical to advance both greater transparency of supply chains and clearer incentives for motivating real improvements in factories and in the lives of workers. – Read More on Triple Pundit