1. How the Pandemic Pushed up Prices on Some Luxury Goods: Customers are still prepared to pay for the status and the emotional attachment associated with certain brands and products. “Chanel’s customers are likely to be among those who haven’t been hit particularly hard by the crisis. We’re seeing an explosion in the stock market, and property prices are rising again. Those are the kinds of industries where luxury consumers tend to work.” – Read More on World Crunch

2. Sensory Branding: Right Scent, Right Time? The technical definition of sensory branding is to “create impact and resonate with your consumers by targeting at least one of their senses. It’s meant to evoke a cognitive, emotional, behavioral and/or memorable response from consumers.” – Read More on PYMNTS

3. RETRO READ: Even the Most “Instantly Identifiable” Fragrances Cannot be Protected by Trademark Law. The Le Labo name is subject to trademark registrations, and “Santal 33” likely maintains common law rights (in lieu of registrations), but the scent, itself – i.e., “that perfume you smell everywhere,” the Times asserted, “the most spritzed perfume around,” per fashion site WhoWhatWear – has no such rights. – Read More on TFL

4. Resale Is Thriving in the Pandemic:  “COVID-19 has made a lot of people reconsider their values. Sustainability has never felt like a more urgent issue. Many consumers are now questioning how they can enjoy fashion trends in a more responsible way. Through an increased emphasis on buying less and investing in quality, secondhand fashion has become more popular.” – Read More on R29

5. “Accountability Is Usually What’s Missing”—Will 2020 Finally Force Fashion to Break Its Greenwashing Habits?  A brand can’t really be “sustainable”—even by its own definition—if it isn’t thinking about intersectionality, defined as “an inclusive version of environmentalism that advocates for both the protection of people and the planet.” – Read More on Vogue