Daily LInks
1. One-third of fashion brands ‘fully circular’ by 2027. 12% of c-suite fashion professionals expect their company to be ‘fully circular’ within the next year or two. This increases to 34% in two-three years, and 31% for three to four years. One-fifth predict they will reach the goal by 2029. – Read More on Environmental Journal
2. Fashion Brands Seek Stronger Sustainable Marketing Guardrails. US laws and government guidance are lagging far behind the speed at which the apparel industry and consumers are evolving on environmental efforts. – Read More on Bloomberg
3. RELATED READ: Comments on the Green Guides Shed Light on Demand for Clarity. Commenters agree that the FTC Green Guides are in need of revisions in light of current shortcomings, including “vagueness” that the FDRA says has facilitated rampant greenwashing by companies. – Read More on TFL
4. New H&M boss Daniel Ervér faces pricing dilemma in fight to win back customers. The new boss of H&M faces a thorny dilemma: increase prices and lose more ground to budget online fast-fashion rival Shein or cut prices and risk profit margins falling short of target. – Read More on Reuters
5. Adidas won’t write off remaining Yeezy inventory, plans to sell ‘at least’ at cost. “Our consumer, retail and trade research has shown that we can sell this remaining inventory in 2024 for at least the cost price. This is why we have only written off inventory that was either damaged or very broken in sizes.” – Read More on CNBC
6. AI Is Helping Pick What You’ll Wear in Two Years. The more accurately retailers and brands call trends, the more money they’ll make—and in the US, retail is already a $540 billion a year industry. – Read More on Bloomberg
