1. Man City ask High Court to dismiss trademark claim from Superdry over training kit. “The average consumer seeing the Asahi logo on the Manchester City training kit (both as worn by the players and as intended to be sold and supplied to the public as replica kit) will recognize it as present thereon for the purpose of promoting Asahi Super ‘Dry’ lager.” – Read More on Yahoo
2. How Luxury Brands Are Leveraging Blockchain and AI For Business Impact. Maximizing on business impact and addressing some of the industry’s biggest challenges are key areas of focus alongside theft, traceability of counterfeit and sustainability. – Read More on Forbes
3. RETRO READ: Brands Are Looking to Revamp Their Loyalty, Rewards Efforts with Blockchain. 71 percent of U.S. consumers are active in at least one loyalty programs per month, 56 percent have at least one loyalty rewards program app on their phone, and 62 percent of consumers are willing to choose one brand over another because of its loyalty program. – Read More on TFL
4. Temu returns to Super Bowl ad slate as lawmaker ire swells. The company is looking to win over U.S. shoppers by being the next best “everything store” with lower prices than competitors, but lawmakers say it uses slave labor in its supply chain and spies on its customers. – Read More on CNBC
5. Three big AI trends to watch in 2024. “Small language models can make AI more accessible due to their size and affordability.” Unlike LLMs trained on vast amounts of internet data, SLMs use curated, high-quality training data. – Read More on Microsoft
6. Amazon hides cheaper items with faster delivery, lawsuit alleges. According to the complaint, nearly 98 percent of Amazon sales are of items featured in the Buy Box, because customers allegedly “reasonably” believe that featured items offer the best deal on the platform. – Read More on ArsTechnica