Daily LInks
1. Why branding is having a Wile E. Coyote moment. “There’s a sense that the industry hasn’t fully come to grips with the fact that people inherently do not trust companies anymore.” – Read More on Fast Co.
2. Douyin joins low-price competition against e-commerce peers. The platform will give more traffic to low-priced items in its “marketplace” channel and short video feeds, while livestreaming will continue to serve as a major way for promoting brand-focused and high-unit-price goods. – Read More on TechNode
3. The Blockchain & Digital Twins Duo: Revamping Retail and E-Commerce. By using blockchain, retail businesses stand to acquire better visibility of the entire supply chain cycle of a particular product and be able to track its entire journey and see who, where and when it was interacted with. – Read More on Forbes
4. RELATED READ: As Digital Twins Gain Steam, A Look at Some Key Legal Considerations. Given that digital twins can offer powerful insights for companies and perks for consumers, including token-gated benefits and loyalty/rewards-related offerings, chances are, more brands – in the fashion/retail industries and beyond – will follow suit. – Read More on TFL
5. LVMH launches entertainment venture. The move comes as the fashion industry becomes increasingly linked to the entertainment industry, with the presence of stars adding buzz to fashion shows and LVMH label Louis Vuitton bringing in Pharrell Williams to head menswear designs. – Read More on Yahoo
6. France’s fast-fashion ‘kill bill’: Green move or penalty for the poor? In a bid to combat the “fast-fashion” and “ultra-fast-fashion” brands that have taken France by storm, a young lawmaker has proposed slapping an extra €5 on every fast-fashion purchase. – Read More on France24
