Image: Goop

1. Gwyneth Paltrow: Selling Goop products on Amazon wouldn’t “be good for us.” The actress says her wellness company has been “wrestling with the idea of if we should have a wholesale partner or if we should keep it all direct to consumer.” – Read More on CNBC

2. Why Fashion Brands Today Have Such Strange Names: From 99%is to Suicoke, fashion brands choose increasingly bizarre names as companies strive to stand out on social media and in Google search results. – Read More on WSJ

3. RETRO READ: A Slew of New Brand Names Raises the Question … Is Fashion Running Out of Trademarks? The supply of available trademarks is “severely depleted, particularly in certain sectors of the economy,” such as fashion and retail more generally. So, the adoption of unused names – no matter how unconventional –  provides new brands with the chance to secure trademark rights, as well as the valuable social media handles and domain names of their choice, which might otherwise be difficult since so many of those have already claimed been. – Read More on TFL

4. Opening Ceremony Sold to New Guards Group: Farfetch-owned New Guards Group will assume production of Opening Ceremony’s in-house line. According to a more recently-issued statement, New York-headquartered Opening Ceremony revealed that it will close all of all retail stores “sometime in 2020.” – Read More on Vogue

5. LVMH’s “hacks” for luxury innovation: As the consumer landscape continues to shift, the group taps staff for cutting edge ideas, including ways to enhance the travel experience, to achieve zero waste packaging in wines and spirits, and to move into eco-design. – Read More on the FT