Daily LInks
1. Fashion apparel makes a comeback, focus on digital deepens, and other 2021 predictions: Following a year when fashion dropped 25% to 40%, B. Riley team expects “fashion to make a comeback in 2021 as consumers get out,” with Revolve, Guess, Abercrombie & Fitch and American Eagle Outfitters as reaping the most benefit among the companies they cover. – Read More on Retail Dive
2. Asian garment makers fashion united front to pressure Western brands: Manufacturers from the six nations that make most of the world’s clothes have forged a common front to negotiate better terms with Western fashion brands, whose cancelled orders devastated Asian garment workers early in the pandemic. – Read More on Reuters
3. China’s new fashion hubs rising as luxury brands look to cities like Chengdu and Hangzhou for millennials growing in wealth: With China’s top-tier cities like Shanghai and Beijing becoming saturated, luxury brands are increasingly targeting second- and third-tier cities for growth. Repeating the same strategies, however, won’t work – instead they need to do a deep dive into understanding local consumer culture. – Read More on SCMP
4. Retailers are exiting malls — and changing their store strategies: Retailers have been in the process of opening more off-mall stores for the past couple of years, trying to attract more regular customers, who are less interested in browsing the store and instead want to get in and out as quickly as possible. – Read More on Modern Retail
5. Lockdown, and a Crackdown on Discounting, Hurt Burberry’s Q3 Sales: The no-markdowns strategy is nothing new for Burberry, and has been a pillar of chief executive officer Marco Gobbetti’s strategy for the brand as he looks to cement Burberry in the luxury space. – Read More on WWD
6. Fashion at Biden-Harris Inauguration Showcases Commitment to American Designers: At Tuesday’s ceremony, the work of American designers ruled supreme, from President Joe Biden’s Ralph Lauren suit to Vice President Kamala Harris’s Christopher John Rogers purple outfit. Lady Gaga and J. Lo performed in more extravagant fashions from Schiaparelli Couture and Chanel. – Read More on the WSJ
