Daily LInks
1. How ‘quiet luxury’ is subtly taking over investor portfolios. Quiet luxury was one of last year’s biggest viral fashion trends, but unlike other short-lived fads on TikTok or Instagram, this one has made its way into investor portfolios and shown sizable returns. – Read More on CNBC
2. RELATED READ: What Does Quiet Luxury Mean from a Trademark Perspective? If the current trend of consumers eschewing ubiquitous logos plays out in a meaningful way, other elements of branding will take on a new level of importance/relevance. –Read More on TFL
3. Marketing for ‘pre- and post-luxury’ consumers. Luxury branding should not, therefore, focus on what the product can provide, but rather on the story behind that product. What is the purpose of a specific luxury item? How will it impact society, or your life? What type of emotion does it evoke? Is it sustainable? – Read More on the Drum
4. ESG: A lawyer’s dream (or nightmare). “In the U.S., you actually have political paralysis at the state level with conflicting regulations saying, ‘You’re going to do this,’ and the other side saying, ‘If you do that, you’re in trouble.’” – Read More on Politico
5. Taylor Swift and No AI Fraud Act: How Congress plans to fight back against AI deepfakes. A bipartisan group of U.S. House lawmakers introduced the No Artificial Intelligence Fake Replicas and Unauthorized Duplications Act to create a federal, baseline protection against AI abuse and uphold Americans’ First Amendment rights online. – Read More on ABC
6. AI, cross-border e-commerce are bright spots for Chinese internet firms in 2024, UBS says. China’s e-commerce platforms, facing intense domestic competition with new rivals and short-video app operators, are ramping up overseas expansion. – Read More on SCMP
