Daily LInks
1. As Gap-Kanye West Pairing Turns One, Slow Pace of Yeezy Drops Stokes Concerns: As part of a 5-year (extendable to 10 years) partnership with the Gap, deadlines will be important, as having enough unique and affordable Yeezy wear available will be critical if the partnership is going to pay off the way Gap is hoping and analysis are forecasting. The puffy coats are a good start. – Read More on PYMNTS
2. From Aerie to Zara, retailers are turning viral TikTok moments into sales gold: It used to be a trip around the mall with friends, but many teens today are scouring TikTok for inspiration. Tethered to their phones, this generation spends an average of 12 hours on social media apps per week. They desire authenticity and individualism, with clothing serving as a key form of self-expression. – Read More on CNBC
3. China’s Shein has taken the womenswear world by storm. Now what? Shein’s app has overtaken that of Amazon.com as the most downloaded shopping app in monthly U.S. rankings. According to research company Similarweb, Shein’s website now gets more visits than any other clothing brand or retailer in the world. – Read More on Nikkei
4. RELATED READ: From Dr Martens to Ralph Lauren, Lawsuits Are Starting to Build for $15 Billion Ultra-Fast Fashion Brand Shein. Beyond its sheer size and ever-growing popularity, Shein is a sticking point for brands because of how “quickly [it can] turn emerging fashion trends into extremely cheap products” thanks, in large part, to its use of data analytics. – Read More on TFL
5. Alibaba, JD, Pinduoduo: A Deep Dive into China’s E-Commerce Sector. The e-commerce space in China can be particularly confusing because unlike in the USA where Amazon is dominant, China’s e-commerce sector is more fragmented. Since Alibaba owns both Taobao and Tmall, it’s shown that the combination of Alibaba, JD, and Pinduoduo made up 42% of global commerce in October 2020, but no single marketplace accounted for more than 15%. – Read More on Seeking Alpha
6. Reassuringly expensive: Top fashion labels bid to lure elite back. While that may be the hard-nosed luxury business rationale, one of the realities of the creative end is to act against decades of mass market luxury, with brands wanting to become more exclusive, rarefied and expensive enough to bear the additional costs of craftsmanship and sustainability. – Read More on the Guardian
