Image: Burberry

1. Burberry May Never Be Gucci-Cool Now: Investors are waking up to the fact that Burberry has some distinct disadvantages in the pandemic-plagued world we’re living in. In its third year of a turnaround plan under Chief Executive Officer Marco Gobbetti and Creative Director Riccardo Tisci, the moment when heavy investment in the new strategy was meant to be paying off with higher sales and profits, the brand it has not yet acquired the cachet of the mega brands such as Louis Vuitton. Gucci, for example, was flying by this stage of its reinvention under Creative Director Alessandro Michele. – Read More on Bloomberg

2. RETRO READ: What is Actually Driving the Successful Revamp of Gucci? “Everyone who ever felt like a weird kid, or too smart to be popular, or totally out of sync with the jocks can wear Gucci and feel like they’re finally cool.” And in a landscape that is pushing for more disruption of the traditional high fashion model, including a wider sense of inclusiveness, there’s certainly something to be said for Michele’s approach. – Read More on TFL

3. How to protect company reputations during a pandemic: “How companies treat their employees comes through in the interactions that customers have with them.” The same is true for the way businesses treat their suppliers, which does not bode well for the clothing retailers have drew flak for cancelling orders and withholding outstanding payments to garment factories in Bangladesh — in effect passing on risk to parts of the supply chain least able to survive the shock. – Read More on the FT

4. Consumer Appetite for Cars, Homes Bolsters U.S. Economy: “Looking at the car sales, looking at the retail activity, looking at the housing data, it has been pointing to a bigger recovery story.” Higher-income consumers tend to work in jobs that can more easily be done remotely, providing them with greater job security and confidence to make large purchases during the recession. – Read More on the WSJ

5. How Birkenstock Became a Cult Classic: Birkenstock sandals have withstood decades of passing fashion fads. Since the 1960s they have adorned the feet of hippies, models, moms, dads and now Gen Z. Birkenstock’s success relates to its selectivity in the market. In 2016, it chose to remove its products from the biggest retailer in the world, Amazon. The brand has even found a place in the world of high fashion but turned down a collaboration with streetwear giant Supreme. – See More on CNBC

6. You May Be In Sweatpants, But COVID-19 Hasn’t Stopped Haute Couture. It took the shows online: “What has always been strong with fashion is the possibility to adapt rapidly to different scenarios and follow the direction that the world is taking.” – Read More on NPR