Daily LInks
1. Fashion brands, retailers approach fall orders with caution: Nike said it has already cancelled around 30% of its pre-pandemic factory orders for the autumn and end-of-year holiday season, while Sweden’s H&M said it would sell some “less seasonal” spring stock through into autumn. – Read More on Reuters
2. Why Independent Luxury Brands Could Be The Next Hot Thing Post COVID-19: Because independent brands are used to competing by playing contrarian, ultra-responsible and sustainable and authentic cards, they could be ideally placed to seize the opportunities of new trends. – Read More on Forbes
3. These Jeans Look Faded in a Pandemic: Like many of its peers, Levi’s is using the bad months to focus its attention where it matters, including high-tech initiatives in design and product development. And while denim isn’t an up-and-coming growth category like athletic wear, Euromonitor still predicts the market will grow 2%-3% a year in the U.S. The jeans maker’s domestic brand awareness is topped only by Nike, according to a survey conducted by UBS Research last year. – Read More on WSJ
4. Boohoo Loses Half Its Market Value as Labor Abuse Worries Mount: After the Covid-19 pandemic boosted online retail worldwide, fast fashion retailer Boohoo is falling back to earth on concern the company could face a formal investigation under Britain’s Modern Slavery Act in light of concern over the exploitation of labor in its supply chain. – Read More on Bloomberg
5. The Pandemic Is Rewriting the Rules of Retail: Retailers need to offer a simple and seamless e-commerce experience — from browsing to researching, selecting, purchasing, and returning/exchanging. Customers will no longer tolerate sub-par digital shopping experiences like they may have before the crisis. – Read More on HBR
6. FC Barcelona to pursue Nike for compensation over defective shirts: FC Barcelona is set to pursue Nike for compensation after discovering a defect with new football kits made by the U.S. sportswear maker, resulting in the Spanish club missing out on a crucial shop window at the end of the football season. – Read More on the FT
