Daily LInks
1. Apple Is Taking on Apples in a Truly Weird Trademark Battle. Apple’s attempts to secure the trademark in Switzerland go as far back as 2017, when it submitted an application to the Swiss Institute of IP seeking a registration for a realistic, black-and-white depiction of an apple variety known as the Granny Smith—the generic green apple. – Read More on Wired
2. A.I. could ‘remove all human touchpoints’ in supply chains. Here’s what that means: Generative AI in supply chains will be able to forecast demand, predict when trucks need maintenance and work out optimal shipping routes, according to analysts. – Read More on CNBC
3. Should You Start a Generative AI Company? Many entrepreneurs are considering starting companies that leverage the latest generative AI technology, but they must ask themselves whether they have what it takes to compete on increasingly commoditized foundational models, or whether they should instead differentiate on an app that leverages these models. – Read More on HBR
4. As AI Expands, Consumers Will Still Prefer Some Products Made With a Human Touch. In one study, consumers preferred reading glasses where the frame—a fashion accessory, and hence symbolic—was made by hand vs. machine. But they preferred glasses with machine-made lenses. – Read More on the WSJ
5. Why is China obsessed with luxury brands? “China is the most fertile ground for luxury brands because CCP has destroyed traditions, religions in China, and Chinese are socially competitive and status-conscious.” – Read More on SCMP
6. How counterfeits and celebrities are defining China’s growing resale market: “Brands should continue playing an active role educating shoppers and positioning themselves to capitalize on the resale market as it emerges.” – Read More on Jing Daily
