Daily LInks
1. Coronavirus Changed Everything. Except T.J. Maxx: T he discount chain isn’t looking to quickly ramp up e-commerce beyond its minuscule level or add new features allowing American customers to buy products online and pick them up in stores. It stopped taking online orders during the lockdowns and even now is limiting the number of items for sale on its website. – Read More on WSJ
2. Top Brands Responded on Instagram to George Floyd’s Killing: The variety of responses suggests that, as yet, there is no common Instagram playbook among top brands, whose strategies have ranged from statements of support and declarations of principle to curious adaptations of established branding and, in some cases, absolute silence. – Read More on Bloomberg
3. Brandless Is Back With a New Goal: Become, and Stay, Profitable. Brandless officially relaunches today after a joint acquisition by Utah PE firm Clarke Capital Partners and digital marketing agency Ikonifi. The relaunch comes with value bundles of minimalist beauty, CPG, and home goods products. – Read More on Morning Brew
4. RETRO READ: Brandless is Not Really Doing Away with Branding, According to Trademark Filing. Brandless made a name for itself by bucking the ostentatious logo trend, shunning branding in its quest for a widespread selection of a logo-free products. But just how logo-less is Brandless’ existence? Well, not entirely. Minimalist-inspired branding is still branding, after all. – Read More on TFL
5. Meet the 24-year-old designer who made $1 million selling used clothes: The pandemic has been a boon to the online fashion resale market: Depop has seen a 300 percent increase in items sold between January and April compared to the same period last year. And that’s just the beginning. – Read More on Fast Co.
6. Kylie, Kendall, and Cardi B’s Unpaid Bills Have Left Garment Makers Starving: Kylie and Kendall Jenner’s line, Kendall + Kylie, is owned by Global Brands Group, who refused to pay its garment suppliers for orders produced in February and March following a drop in sales caused by the coronavirus pandemic. “Given the unpredictability of the situation, our retail partners have cancelled orders, and existing inventory and product in production may have no sell-through. Consequently, we have no choice but to make the difficult decision to cancel all S/S 2020 orders from all suppliers (without liability),” wrote Rick Darling, CEO of Global Brands Group in a letter dated March 21. – Read More on Remake
