Daily LInks
1. Ten Truths About Marketing After the Pandemic: Even before COVID, direct-to-consumer companies (like Glossier or Parachute) were already conditioning us to expect a level of hyper-personalization since they were particularly adept with our personal data. Now, COVID has sent consumer expectations skyrocketing in terms of what companies could do for them with a more digital experience. – Read More on HBR
2. Saks CEO: People will spend on luxury goods. Consumer spending on apparel and accessories do appear to be picking up as people plan for post-vaccine trips this spring and summer. Spending on luxury goods are likely beginning to head in the right direction given their more affluent customer demographic, too. – Read More on Yahoo
3. Is sex the best way to sell suits when we’re still social distancing? The chatter seems to have worked: according to digitaloft.co.uk, searches for Suitsupply have increased by 41 percent in the week since the advert launched online. But for many the sex-centric campaign feels like too much, too soon. – Read More on the Guardian
4. Inditex’s 2020 net profit falls 70% as pandemic keeps many shops closed: Zara owner Inditex reported on Wednesday its net profit fell 70% in 2020 to 1.1 billion euros ($1.31 billion), a steeper drop than expected, after a year of global lockdowns and dampened demand caused by the coronavirus pandemic. – Read More on CNBC
5. Italian Luxury Retailer Moncler is Getting a Boost from China and Edgier Customers. That Will Boost the Stock. Luxury puffer jacket maker Moncler already has a rich valuation but could still be poised for growth, thanks to a focus on China and a push for younger customers. – Read More on Barron’s
6. How AI Could Help Fashion E-Tailers Reduce Retail Returns: In our modern “convenience culture,” brands are complicit in this economic (and environmental) waste. But given the state of online commerce, it would be hard to imagine a world in which retailers decided to roll back their return policies. – Read More on Rolling Stone
