Daily LInks
1. Marketers Are Underpaying Black Influencers While Pushing Black Lives Matter: White social media stars consistently make far more than their Black counterparts, even in cases where Black influencers have more followers or are doing more of the creative work. – Read More on Bloomberg
2. ‘Relevance is key’: Why Nordstrom has gone all-in on DTC brands. As more digitally native retailers make their public debut on the stock market, and reveal their financial information that was once private, it’s become clear how difficult it is to sell goods exclusively online and make a profit. – Read More on Retail Dive
3. Europe is dragging down the global fashion recovery: As China and the U.S. rebound, in Europe, the picture doesn’t look very rosy. “Our outlook for 2021 is particularly downbeat in Europe,” McKinsey & Co. and fashion trade publication BoF stated in a recent report, which predicts sales in Europe could remain 12% to 24% below their 2019 levels. – Read More on Quartz
4. Farfetch and the Business of Luxury E-Tailing: Jose Neves created this entirely novel idea of what’s called distributed stock, where basically a particular item can be ordered, shipped, and delivered to a customer in another country or continent without Farfetch actually holding or owning too much of that centralized inventory. – Hear More on Motley Fool
5. Manhattan’s Blighted Soho District Showing New Signs of Life: Pinko’s yearlong sublease with options to extend is for $30,000 a month or 15% of sales, whichever is greater. This allows the tenant some downside protection and offers the landlord the chance to get paid more if business is good. It works out to a yearly rate of $73 a square foot. – Read More on the WSJ
6. RELATED READ: From Malls to Madison Avenue, Real Estate is Getting a COVID Makeover. Among the most immediate results of that shift in power? Shorter lease terms and the adoption of turnover-based leases, ones in which a link exists between the revenue a company brings in from the space it leases and the rent it pays (a trend that has adopted with increasing frequency in recent years), as well as the adoption of COVID-19 clauses aimed at specifically addressing and mitigating new risks. – Read More on TFL