Daily LInks
1. The Vicuñas and the $9,000 Sweater. Despite thirty years of providing the world’s finest wool to the fashion house, LVMH-owned Loro Piana has done almost nothing for the Indigenous people of the Peruvian Andes. – Read More on Bloomberg
2. The Rise of Quiet Sustainability. While some brands and retailers have been working together to lower their environmental impact, high-profile cases accusing brands of greenwashing are on the rise and have resulted in industry–wide caution when sharing environmental efforts. – Read More on Yahoo
3. RELATED READ: The Risks of Green Marketing. A Snapshot of Greenwashing Litigation. While companies’ climate claims and other “green” marketing may have been met with relatively lax regulation in the past, that may not prove to be the case going forward in light of rising attention to and scrutiny of such ESG and climate-related marketing by a growing pool of investors, regulators, and lawmakers. – Read More on TFL
4. Snap Inc. Bid to Trademark ‘Spectacles’ Hinges on Smart Tech. Snap Inc.’s bid to trademark the word “spectacles” for its smart glasses faced a federal judge, who will decide whether the term is a generic word for computer hardware worn on the face. – Read More on Bloomberg
5. Danish Superligaen wins EU lawsuit forbidding Super League to register name as trademark. A possible future European Super League will not be able to register “Super League” as a trademark in the EU after a ruling in favor of the Danish Superligaen, a trademark jointly owned by Danish clubs, the league said. – Read More on Reuters
6. Aura Blockchain Consortium’s CEO on bringing luxury onto the blockchain. “We’re in close contact with the EU and are trying to get all the information needed to help brands navigate the regulations.” – Read More on Jing Daily
