Daily LInks
1. It’s 2021. Why Is Buying Clothes Online Still So Hard? The surge in online shopping during the pandemic means that retailers now have a lot more data to tailor their offerings and respond to customer preferences. In luxury goods, for example, that means knowing exactly what VIP customers might like and messaging them when their favorite designer has a new collection in. – Read More on Bloomberg
2. Why China is leading the global rebound in luxury spending: more e-commerce, and a growing consumer appetite for shopping rather than experiences. “Proactive interaction and engagement with the younger generations continues to play a key role in regaining consumers’ trust and loyalty as we move into a post-Covid-19 world.” – Read More on SCMP
3. NFTs could bridge video games and the fashion industry: The fundamental value NFTs offer to bridge virtual fashion items with video games is the option to secure custody of the item for use in other games or mobile apps. – Read More on TechCrunch
4. Phillip Lim is on a mission to root out hate against Asian Americans: The designer believes that fashion brands can play a powerful role in building movements against racism, and that fashion designers can no longer just speak through their clothes—they must stand for something and have a point of view, otherwise their brands will ring hollow. – Read More on Fast Co.
5. Garment Workers Win $22 Billion in Historic Victory Against Wage Theft: To date, 21 brands monitored by PayUp have committed to paying for cancelled orders in full, unlocking a total of $22 billion for garment workers globally. 18 brands have still refused to pay — and many have deleted #PayUp comments on their social media accounts in an attempt to shut down the conversation. – Read More on TruthOut