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1. Board games, yoga mats and yeast: What people are buying as they heed coronavirus stay-at-home orders. As the coronavirus continues to spread in the U.S., people are purchasing items based on three needs: to protect, to entertain and to connect. “Once folks feel like they are physically safe — have enough food and protection — there is a shift to buying items that are more geared toward emotional well-being.” – Read More on CNBC

2. RELATED READ: How COVID-19 is impacting the e-commerce market. Average order values by sector show that consumers seem to be spending more than usual in several areas. Grocery, pharmaceutical and general retail order values, for example, are higher than usual, as people buy the products they need online. – Read More on the Drum

3. How Will Italy’s Factory Shutdown Impact Its Fashion? The fashion industry is a backbone of the Italian economy. It’s a $97 billion industry that employs 600,000 people. – Read More on Vogue

4. Fashion influencers are rethinking their curated aesthetics: Do people still want to see cute outfits during a global crisis? Fashion influencers’ accounts might never be the same after the pandemic ends, and it’s already forcing them to adjust how they make content and what they post. Sure, they’re still receiving swag in the mail to produce unboxing and try-on videos, but they’re also grappling with the pandemic themselves and figuring out how their accounts should look. – Read More on the Verge

5. As Stores Cancel Orders, Brands Scramble to Adapt: Some brands said retailers canceled spring orders that hadn’t arrived yet. Many said they’re trying to negotiate with stores and push the deliveries back a few weeks since the brands have already produced and paid for the merchandise. – Read More on WWD

6. LVMH late to e-commerce, but luxury giant sees it as an advantage: There is one important segment of the luxury economy, however, where LVMH has lagged behind: digital sales, which according to consultancy Bain & Company will account for about 25 per cent of the global luxury goods market by 2025. – Read More on SCMP

7. Retailers are dangling deals online amid coronavirus, but shoppers may not show up: Promotional activity among retailers online is picking up, and while, companies like Nike and Macy’s are trying to draw some sales, as their bricks-and-mortar stores remain dark, the demand from consumers still might not be there. – Read More on CNBC